A Review of Reading Eggspress

A Review of Reading Eggspress Perusing Eggspress is an intelligent online program expected for understudies in grades second through 6th and intended to fabricate perusing and cognizance aptitudes. Perusing Eggspress is an immediate expansion of the Reading Eggs program. The two projects are sold as a solitary unit. This implies in the event that you buy the program for Reading Eggs, you additionally approach Reading Eggspress and the other way around. The two projects are remarkably unique, however entwined at their center. Though Reading Eggs is a figuring out how to understand program, Reading Eggspress is a perusing to learn program. The program was initially evolved in Australia by Blake Publishing, yet brought to schools in the United States by a similar organization that created Study Island, Archipelago Learning. Perusing Eggspress was intended to effectively draw in understudies for no particular reason, intuitive exercises that construct their jargon information, cognizance aptitudes, and in general understanding level. The parts found in Reading Eggspress incorporate a wide scope of exercises, learning assets, games intended to propel, and digital books. This program isn't expected to supplant conventional study hall guidance, yet rather as a supplemental program that can help in understanding aptitude building. There are 240 intelligent perception exercises in 24 degrees of Reading Eggspress. Each level contains ten books that understudies can look over. There are fiveâ genuine andâ fiction books to decide for each level. Every interesting exercise incorporates five pre-perusing exercises that manufacture and show appreciation methodologies. Toward the finish of every exercise is an entry from a story. Understudies are required to peruse the section and answer a lot of sixteen cognizance inquiries to survey a student’s comprehension of that entry. Understudies must score a 75% or better on the test to proceed onward to the following level. Perusing Eggspress is Teacher/Parent Friendly Perusing Eggspress is anything but difficult to include a solitary understudy or an entire class.Reading Eggspress has spectacular announcing that makes it simple to screen singular understudy or entire class progress.Reading Eggspress furnishes instructors with a downloadable letter to send home to guardians. The letter clarifies what Reading Eggspress is and gives login data to understudies to take a shot at the program at home at no extra expense. It likewise furnishes guardians with the chance to have a record to follow their student’s progress at no extra cost.Reading Eggspress gives instructors a complete client direct just as toolbox stacked with books, exercise plans, assets, and exercises. The educator toolbox has more than 500 library book titles with worksheets and exercises that they can use related to their Smart Board to intuitively instruct exercises to the entire class. Perusing Eggspress is Instructional with Diagnostic Components Perusing Eggspress furnishes educators and guardians with the chance to dole out explicit levels to understudies and separate guidance. For instance if a third grade instructor has two understudies who are propelled they can naturally put them in a higher evaluation level.Reading Eggspress likewise furnishes educators and guardians with the choice of giving every understudy an analytic situation test. This test comprises of twenty inquiries. At the point when the understudy misses three inquiries, at that point the program allots them to the fitting exercise that relates to how they did on the position test. This permits understudies to skirt past levels which they have just aced and places them at the level in the program where they ought to be.Reading Eggspress permits instructors and guardians to reset a student’s progress whenever in the program. Perusing Eggspress is Fun Interactive Perusing Eggspress has age proper subjects and animations.Reading Eggspress permits clients to make and customize their own exceptional avatar.Reading Eggspress gives clients impetuses and rewards. Each time they complete an action, they are compensated with brilliant eggs. Their egg include is kept in the upper right corner of the screen. They can the eggs to purchase pets, garments for their symbol, or embellishments for their house.Reading Eggspress permits clients who complete an exercise to acquire a collectible exchanging card. The client gets the chance to choose which class they need the card to be related with including Fantastica, Beastie, Animalia, Astrotek, Starstruck, and Worldspan. Cards are then positioned in the user’s condo. Clients can likewise buy cards at the shopping center with their earned eggs.Reading Eggspress permits clients to procure decorations. For each thousand eggs earned in seven days, an understudy acquires a bronze decoration. A silver decora tion is earned for 5,000 eggs. A gold decoration is earned for fifteen thousand eggs. Perusing Eggspress permits clients to monitor targets (objectives). There is an objective with a bolt in the middle in the upper right corner of the interface. Clients who click this will see targets (objectives) that they have met in the program just as targets (objectives) that they have not met. Perusing Eggspress is Comprehensive Perusing Eggspress has a few other gaining exercises and games beside those in the standard 240 appreciation lessons.The Gym is the place you will discover all the perception exercises and exercises. There is likewise a day by day game situated in the rec center. This game changes every day and spotlights on an assortment of understanding abilities. Understudies can go up against different clients the country over for the day by day high score.The Library comprises of more than 600 digital books in both fiction and true to life. The library is effectively accessible by title or subject. Understudies who found a specific entry in the appreciation rec center to be fascinating can go to the library to peruse the whole book. Understudies can tap on a solitary book in the library to discover data including the writer, number of pages, what number of eggs they can gain from understanding it, and what number of different clients have understood it. Toward the finish of the book understudies will be given a perception test and they will likewise have the option to rate the book. They can likewise spare books that they particularly appreciate on their favorite’s rack. The Stadium permits you to seriously fabricate singular abilities in the territories of spelling, syntax, jargon, and sentence structure. There are four games that you can decide to challenge the PC or play straight on with another client is signed into the program simultaneously. The games incorporate spelling run, language structure skating, jargon interest, and free-form utilization. There are five trouble levels for the client to look over for each game.The Mall is where understudies can utilize their eggs to buy a wide range of things. Stores in the shopping center incorporate Passion for Fashion, Dressed to Thrill, Collector’s Corner, Apartment Living, and Perfect Pets.The Apartment is where understudies can change their symbol, see their exchanging cards, see their trophies, or enrich their condo. The condo additionally contains access to a game called Quote Quest where understudies use pieces of information to look through passages to discover cites from various books. Understudies can acquire eggs by finding the statements and picking the right book. Cost Guardians can buy a one year membership to Reading Eggspress for $75.00 and a multi month membership for $49.95. They additionally have the alternative to buy a month to month membership at $9.95 every month. Schools can buy yearly study hall memberships for 1-35 understudies for $269, 36-70 understudies for $509, 71-105 understudies for $749, 106-140 understudies for $979, 141-175 understudies for $1,199, 176-245 understudies for $1,659, 246-355 understudies for $1,979, 356-500 understudies for $2,139, 501-750 understudies for $3000, and 750 understudies will cost $4 per understudy. Generally speaking Perusing Eggspress is a spectacular program to construct a student’s perusing understanding abilities. I have utilized this program with understudies and they completely love to utilize it. Truth be told, they will attempt to haggle to remain on the program longer. As an educator, I particularly like how every exercise fabricates abilities fundamental to appreciation before understudies are required to peruse and take a test. Perusing perception is far beyond simply passing a test and this program does it the correct way and presents it to understudies through a strategy that is connecting with, fun, and intelligent. Generally speaking, I give this program a five out five stars, since I trust it does what it is expected to do and successfully keeps the clients consideration simultaneously.

Child abuse signs and the long term effects

Youngster misuse signs and the drawn out impacts Kid Abuse: Signs and the Long Term Effects All kids are brought into the world with the option to have the option to develop, grow, live and love as per their requirements and sentiments. Growing up can be troublesome, and most youngsters get the affection and care that they have to form into solid, develop grown-ups. For a childs improvement they need assurance from grown-ups who love them and assist them with getting what it takes to be a fruitful grown-up. Be that as it may, a few kids are dismissed and harmed by grown-ups that they trust. Misuse can mean various things to various individuals. Misuse can likewise happen once in the course of their life, or it can happen ordinarily. Physical, enthusiastic, sexual, and disregard are the four sorts of youngster misuse. More than 3,000,000 reports of kid misuse are made each year in the United States. (OMeara and Fedderson) Over seventy five percent of youngsters bite the dust every year from misuse. (Forestall youngster misuse) Certain types of kid misuse are not kidding enou gh to turn into a wrongdoing. Physical, enthusiastic and sexual maltreatment, too are disregard, can prompt long haul mental impacts on a youngster. By what method would child be able to mishandle occur? There are numerous components with respect to why misuse occurs. A portion of these variables incorporate aggressive behavior at home, liquor and medication use, and stress and absence of help from others (Saisan, Gill, Segal). At the point when a kid observers aggressive behavior at home is extremely disordered and it causes insecurity in the home. Liquor and medication use expands a failure to understand the situation and can meddle with the capacity for an individual to control their activities. Being a parent isn't a simple undertaking and at times it can cause a distressing circumstance. High schooler guardians frequently need persistence to manage a youngster, and more often than not they don't have that so they rely upon others. Thinking about a kid with a handicap can likewise make an unpleasant circumstance. Additionally, when guardians and parental figures are mishandled as a youngster they grow up to manhandle their ow n one of a kind kids, and the pattern of misuse proceeds. (Saisan, Gill, Segal) Younger youngsters may not comprehend why these demonstrations are being done, and may imagine that they have accomplished something incorrectly. Then again, more seasoned youngsters can take care of the maltreatment being done to them. Generally, most kids become pulled back and don't favor talk about it. Every classification of kid misuse has its own special unmistakable signs. Every youngster is one of a kind and may show explicit signs in the event that they are bearing a particular sort of misuse. Physical maltreatment frequently happens when a kid is hit severely or is trapped in an extremely unpleasant circumstance. Kids younger than two are destined to experience the ill effects of the hands of a parent. (Juby 519) Physical maltreatment is regularly depicted as unexplained wounds, for example, wounds, consumes, and scraped spots. Once in a while, the youngster might be dreadful of grown-ups that the person in question is curious about with. Guardians may display signs that they are being injurious with their kids by utilizing an unforgiving tone with their voice, offers no clarification for their childs injury, or is exceptionally negative with their youngster. (Perceive Abuse) Psychological mistreatment can be alluded to boisterous attack. At the point when a parent or guardian directs mean and destructive sentiments toward a youngster, they are sincerely harming them. Exorbitant requests, punishing youngsters for their work, debilitating the kid from pushing ahead, and presenting them to family brutality are only a couple of indications of psychological mistreatment. Physical and psychological mistreatment regularly cover one another; be that as it may, psychological mistreatment is a lot harder to recognize. (Reality Sheet) Children who bear this kind of misuse frequently believe this is an ordinary lifestyle. The guardians who might be treating their kid in such manner may fault or deprecate the youngster, decline to offer assistance, or continually dismiss the kid. (Perceive Abuse) Emotional maltreatment is frequently present when different types of misuse are distinguished inside the youngster. Sexual maltreatment can occur inside the family by a parent, kin, or other family member. This sort of misuse can likewise occur outside of the home by a companion, neighbor, instructor, or an outsider. At the point when this maltreatment has happened, the kid can build up an assortment of upset emotions, contemplations and practices. This sort of misuse has been accounted for up to 80,000 times each year, yet examine recommends that more cases go unreported in light of the fact that the youngsters fear admitting of what befell them. (Forestall Abuse) Children who are explicitly manhandled frequently build up an exceptionally low confidence and a contorted perspective on sex. A doctor must identify indications of sexual maltreatment through a physical assessment on the grounds that there are no outside signs. Some might need to consider the indications of sexual maltreatment if the youngster shows the accompanying side effects: trouble strolling or sitting, bad dreams, bedwetting, an abrupt change in craving, or exhibits unordinary sexual conduct. Guardians may likewise give indications that they are explicitly manhandling their kids in the event that they are in effect disconnected, they seriously limit the childs contact with other kids, or they are envious. (Perceive Abuse) Disregard is basically declining to meet the childs fundamental requirements for endurance. Around fifty nine percent of kids experience the ill effects of disregard. In 2007 an expected 1760 kids have passed on from misuse or disregard. (Truth Sheet). The youngster might be as often as possible missing from school, needs required clinical consideration, has consistent personal stench, and doesn't have suitable dress dependent on the climate conditions. At the point when the parent appears to be discouraged, acts nonsensically, and couldn't care less about the enthusiasm of their kid, they could be the one disregarding their youngster. (Perceive Abuse) No kid is set up to adapt to a maltreatment done to them. Kids are not only a â€Å"object.† They are an individual, much the same as every other person. There is no ethical method of saying that youngster misuse is alright. Guardians and parental figures frequently don't understand the impacts that misuse has on their youngsters. Many feel that it is a type of discipline however in all actuality, it is hurting the youngster. (Saisan, Gill, Segal) The drawn out impacts of misuse can cause serious mental issues that can be crushing to the youngster. These issues can extend from gentle to serious contingent upon to what extent the maltreatment was persevered through or how extreme it ended up being. Guardians with low instructive worth are bound to utilize misuse (Juby 519). Mental issues that a kid may confront are scholastic challenges, liquor or potentially tranquilize misuse, nervousness, conduct issues, sadness, dread of specific grown-ups, self disregard, rest issue, age-unseemly conduct, social withdrawal, and division tension. Misuse can likewise intercede with the capacity to set up solid connections later on. All kids are unique and they each react to circumstances in their own particular manner. A few youngsters may bear some type of maltreatment without building up any of the drawn out impacts. (Newton) Taking everything into account, kid misuse can cause mental issues that can be irreversible. There are ways that youngster misuse can be forestalled. There are numerous associations today that have committed themselves to the treatment and anticipation of kid misuse. A known association that has been around the longest is called ChildHelp. It is a non-benefit association that guides in the treatment and avoidance of mishandled youngsters (OMeara and Fedderson). Counteraction is the main remedy for youngster misuse. Maltreatment of any sort can cause enthusiastic scars that can never be recuperated. Youngsters should get the hang of all that they have to become effective grown-ups in this world from their folks. Rather than instructing, cherishing and supporting, oppressive guardians and parental figures give something contrary to what youngsters need to develop and create. Works Cited â€Å"Childhood Disease and Disorder Encyclopedia Britannica Online. Reference book Britannica, 2009. Web. 22 Nov 2009 Youngster Welfare Information Gateway â€Å"Recognizing Child Abuse and Neglect: Signs and Symptoms.† 9 Oct 2009. Web. 21 Nov 2009 Certainty Sheet: Emotional Child Abuse. Michigan. Web. 21 Nov 2009 Juby, Cindy. â€Å"Parental Attitude: A Meditating Role in Disciplinary Methods utilized by Parents† Child and Adolescent Social Work Journal Dec 2009: 519. Proquest. Web. 23 Nov. 2009 Newton, C.J. â€Å"Child Abuse: An Overview.† Mental Health Journal. Apr 2001. Web. 19 Nov. 2009 OMeara, Sara. Yvonne, Fedderson. â€Å"Effects of Child Abuse.† ChildHelp. Web. 22 Nov 2009. Saisan, Joanna, Ellen Jaffe-Gill, and Jeanne Segal. Youngster Abuse and Neglect. Help manage. Oct 2008. Web. 20 Nov 2009 â€Å"Preventing Child Sexual Abuse.† Stop it Now. Web. 23 Nov. 2009

A Brief History of Cars on Fire at MIT

A Brief History of Cars on Fire at MIT If youre the kind of person who remembers to look up once in a while, its not that uncommon to wander MITs campus and find yourself wondering: How did THAT get there? Four score and zero years ago, on this date in 1936, a similar thought likely went through the minds of one or more of the people in this photo: Why those people? Because on April 5, 1936, something profoundly strange was being hauled up the side of Goodale (the northeast corner of East Campus): Yes, that is a Ford Model T, hanging from the roof. The car, which belonged to Ralph J. Slutz 38, was painted with the phrase TECH IS HELLthe IHTFP-esque MIT motto of the 1930sand hauled from the ground. It caught the attention of many in the area, including Dr. Richard Hanau 39, our second-oldest living East Campus alumnus, who mentioned it in an email to me: I saw the car after it had been pulled up the side of the dorm where I lived during my sophomore year. It was later lowered and set on fire (I think) on the grass between the dorms. I dont recall anything painted on it. Wait, fire? Who said anything about fire? The thing is just hanging off of a building. Its not like theyd publish that kind of arson inThe Tech After the car was lowered by several dorm men it was placed back in the parking lot. Since it was said to be too much of an eyesore, however, the fellows came to the conclusion that the best thing was to burn it. Accordingly the car was rolled in the court between the dorms and set on fire. Needless to say, the car is now a total wreck. Oh. Well then. Turns out this isnt even the first incident of students intentionally setting cars on fire: eight years prior, in May 1928, the first East-Campus-Senior-House water war involved kerosene and ten abandoned automobiles: CPW (or kapow!, as some have apparently taken to start calling it) is somehow a mere 48 hours away. There will be a plethora of events and food and tours and food and new friends and nerdy conversations and food. There will not be any burning cars, sorry. (The Cambridge Fire Department has a nice page explaining how they feel about bonfires.) However,there will be some fire, courtesy of the MIT Spinning Arts Club performance.I highly recommend it: particularly if you want to see some flames without sacrificing your ride home, and especially if they dont fix the fan belt on the MIT Weather Machine in time and this cold snap continues. Have fun! Post Tagged #East Campus

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The Rose - Janis Joplin and the Lonely Sixties Essay

The Rose - Janis Joplin and the Lonely Sixties [1] What is it about the Sixties that still linger in the minds of the American population forty years later? For many the Sixties was a time of liberation, a time of true freedom, but it was also a time of struggle and oppression. This was a decade that prided itself on overcoming obstacles of race, gender, and even sexuality. The Sixties was an experience that many people wish they could relive, and other survivors of the decade refuse to even remember. Perhaps the one thing that sticks strongly in my own mind are the passings of many great individuals -- the assassinations of John and Robert Kennedy, Martin Luther King Jr., and Malcom X. The second half of the decade marks†¦show more content†¦Jimi Hendrix, Jim Morrison, and Janis Joplin all passed away in the second half of the decade from substance abuse. [3] The music of the 1960’s was a way for the people to experience a new freedom, and in most cases to see beyond the world around drugs was a necessity to see the true reality. Musicians saw themselves as a tool to open people up to what they believed was the reality of the time. They were the â€Å"means or channel through which their audience passes from ignorance to knowledge, from ordinary consciousness to ecstasy, from control and inhibition to revolt and freedom† (Goldman 361). It was this path that eventually leads many individuals into the dark and treacherous world of substance abuse. The Sixties was a time of experimentation, and many people used drugs as a tool for temporary experimentation, but other were pioneers that sought ultimate knowledge. Those pioneers, who sought out real knowledge, never came back. [4] Rebellion in music was also a major effort in music during the 1960’s. Not only were women stepping into the foreground of folk music, but also rock and roll officially took hold in the hearts of Americans. Those individuals of the Rock and Roll world like Morrison, Hendrix, and Joplin all sought to gain the acceptance of their fans and the country. Maybe their messages got across, maybe they didn’t, but, regardless, they captivated the nation with their astounding successes and tragic deaths. The people of

The Importance of Protecting Rain Forests Free Essays

Explain the Importance of Maintaining the Biodiversity of Tropical Rain Forests Biodiversity is the variation of plant and animal life in a certain habitat, in other words it is the variation of life forms within a particular ecosystem. All the living species depend on each other and this is where biodiversity comes into play. According to some research 90 percent of all plant and insect and animal species exists in the tropical rain forests. We will write a custom essay sample on The Importance of Protecting Rain Forests or any similar topic only for you Order Now Biodiversity in tropical rain forests is vital since the large amount of species found there are so signi? cant. Biodiversity helps maintain the ecological balance between species in the rain forests. Tropical rain forests such as the Amazon and the Congo Basin, are home to some 500 million people. These people are some of the least privileged groups in our international society. The locals depend on the forests for many important products and environmental services. The native and indigenous peoples rely on the rain forests for their way of life. They do not only meet their economic requirements for food and shelter but also form an integral part of the culture and spiritual traditions. Tropical rain forests have a huge impact on the global climate. They moderate the daily range of air temperatures and maintain the atmospheric humidity levels. Tropical rain forests have been called the lungs of our planet. Forests absorb atmospheric carbon and refresh the oxygen in the air we humans breath daily. The Amazon produces a large 20% of the worlds oxygen. Additionally tropical rain forests provide timber as well as many products from animals such as varieties of meat and hides. Forests are also an important source of new pharmaceuticals used to ? ght cancer, AIDS, and other serious human diseases. Lastly the Rain forests rich and unique biodiversity makes it a popular tourist destination. The tropical rainforest are being destroyed daily and at a fast rate. Different factors contribute to the wreckage of the worlds endangered forests. Large mining companies are causing serious environmental damage through releasing toxic waste products into the rain forests and its rivers. These wastes are not only threatening the forests themselves but also the health of the locals living there. Additionally tropical rain forests are disappearing quickly through deforestation. Humans clear the natural forests o make room for farms, to harvest timber, for construction, fuels, and global sales. Deforestation in the Amazon and other rain forests across the world has a devastating effect including the extinction of rare plants and animals, social con? ict and climate change. Lastly large oil companies such as the American company Texaco, now Chevron, are a huge contributor to the destruction of t ropical rain forests. The oil extraction process results in the release of toxic byproducts from oil drilling into the local rivers and broken pipelines and leakage are the results of regular oil spills. It is obvious that the great variety of forests products is important by economic standard, such as the rubber industry. The Amazon rainforest is one of the most signi? cant producers of natural rubber in the world. Thus making the Amazon rainforest among others a great economic importance. ! Worldwide the destruction of tropical rain forests accounts for more greenhouse gas emission than all the worlds planes, trains, and cars combined. It is crucial for the tropical rain forests to be conserved to stop climate change from getting even worse and to ensure that we can endure the impacts of global warming. Tropical rain forests absorb and stock extensive quantities of carbon, thus helping to regulate temperature and to produce rain. When the forests are destroyed the carbon is released back into the atmosphere. Additionally they ? ght erosion and shield the underground water reserves. Keeping the rain forests standing is a critical factor in ? ghting climate change and modifying to a warmer world. Biodiversity plays an important role in our global eco system and our very existence. It has an immense value that is worth protecting regardless of its value to the human race. The different varieties of species play an important role in the global ecological system. Different forms of live depend on each other for food and sustainability. An example would be snakes eat frogs, frogs eat insects, insects eat plants. This relationship is called the food chain and is extremely vital to stabilize our global eco system. If one species is terminated from the cycle, it will result in the collapse of other living species that depend on one another for their source of food. Conserving biodiversity can also have other bene? ts. Many varieties of biodiversity species have the possibility to become a source of new pharmaceuticals or to provide protection against diseases. Biodiversity and a healthy natural eco-system are crucial for long term sustainability and for the reduction of the effects of climate change. Essay word count: 793 Works Cited 1900s, By The. â€Å"Rainforests – Explore the Rainforests of the World. † The Nature Conservancy Protecting Nature, Preserving Life. Web. 04 Nov. 2010. How to cite The Importance of Protecting Rain Forests, Papers

Modern Day Sir Thomas More (Script Essay) free essay sample

Wilshire Boulevard Two friends are driving in a late-model Toyota Corolla across Los Angeles on Wilshire Boulevard. ROBERT: Where are we going? DAVE: I don’t know. I thought we would just drive along Wilshire. ROBERT: Why? DAVE: I don’t know. I thought it would be fun. Have you ever driven along Wilshire before? Except to go from point A to point B? ROBERT: No. The two friends drive along in silence. ROBERT gazes at the sidewalk, interested in the activities that he passes by. ROBERT: You know what? DAVE: What? ROBERT: This city is really sad. There is no one around. No one walks on the streets. DAVE: Bums. Bums walk along the streets. ROBERT: They don’t really count, do they? DAVE: (A beat). Why would ‘bums’ not count? They are people, just like you and me. They deserve respect just as any other person within society. This is one of the major problems within society. We will write a custom essay sample on Modern Day Sir Thomas More (Script Essay) or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It is not just the point of ‘bums’ not counting per se, but that we think about and construct individuals by their group memberships. People are not defined by their individual characteristics but rather how they appear to others. ROBERT: Yes, but they don’t really do anything besides beg for money. DAVE: That’s not the point. The point is that people are people, regardless if they are gay, straight, Mexican, Russian, Canadian, a Tea Partier, a Liberal, or a bum. All people should have equal rights and protections regardless of their group membership because all people have the right to life, liberty, and the pursuit of happiness. To classify a bum as someone that does not count denies them these rights. It really sickens me that we still live in an ‘individualistic’ society that continues to describe people by physical characteristics. You’re part of the younger generation – you should be part of the solution, not continue stereotypes of individuals. ROBERT: Yeah, OK. I guess. The two friends drive along in an awkward silence. They pass through the West Side and enter the mid-city district. The streets become worn and ragged-looking. There is a great deal of graffiti amongst older, historic-looking architecture. ROBERT: I’m glad I don’t live here. DAVE: Why? ROBERT: It is just so poor (a beat) and nasty. DAVE: I don’t think I follow. ROBERT: Well, look, there is so much graffiti, and it looks like the street hasn’t been cleaned in over a year. So many potholes. I bet there is a lot of crime. DAVE: You don’t know that. ROBERT: Well, I can assume. This is a poor neighborhood. DAVE: Don’t you think that that is a bit of a rash decision? Just because someone is poor doesn’t mean that they commit crime. A lot of the problems that we have here in society are because of the social dichotomy in the United States. Look, we just drove through Beverly Hills, past the Pretty Woman hotel, and have now entered a poorer neighborhood within 15 minutes. The rich and the poor live right next to one another. Unfortunately, with the way that society has pushed down the poor in this country, these people that are driving by will most likely never be able to move up the social totem pole. The quality of education that these people have is lower than the general society, they do not have access to quality health care for themselves or their children, and look, I don’t happen to see much food stores or quality restaurants. Instead, I see a lot of fast food chains – look, there are three at that intersection DAVE points and ROBERT looks. ROBERT: Yes, but these people can just go to school and get the free money that is there for them – the money that we pay taxes with. DAVE: Don’t be ignorant. It is not that simple. You’re lucky. Your parents both went to university and your dad has his own law practice. These people are barely getting by. They often work more than one job without security, medical insurance, have multiple children, and do not understand the basics associated with getting ahead in society. Many of these people do not fully understand the concept of university, and few have been lucky to be encouraged by their teachers to pursue higher education. ROBERT: Dude, all they have to do is go on the internet. DAVE: Really? And you think they all have the finances to afford a computer and monthly internet services? Come on, I know you were complaining the other day when your cable bill came in the mail and it was over $150 for our TV, phone, and internet. When you’re working at $10 an hour, that would be what, at least 15 hours of work? Two days? ROBERT: Yeah, but – DAVE: Come on these people lack the resources that the middle class and rich have. This strongly impacts their ability to get ahead in life, and helps to strengthen the financial gap between the rich and the poor. Society has been structured to keep the resources away from the poor and to maintain the status quo. This starts in early education and needs to be reformed in order to socialize children through a multicultural education. This would help to bridge tolerance and understanding for others, and would also help to develop adults that are compassionate toward others. Educating children about the importance of education would also significantly help. ROBERT: I know what you’re saying. I’m just glad that I don’t live here. The two friends ride along in silence, watching the city streets pass them. The aroma of a Korean BBQ wafts into the car. The friends react and their stomachs growl. ROBERT: You hungry? DAVE: (Quickly) Yeah. ROBERT: Let’s stop at the BBQ. These places are supposed to be really good. DAVE: OK. But only if I get to order. After all, I am Korean.

buy custom Globalization and Capitalism essay

buy custom Globalization and Capitalism essay We are in the era of globalization and capitalism, so the stance on anything has an ultimate effect on the other thing as well. From past dew decades our society has confronted a number of problems like the global earth worming and air pollution. In this piece of paper, we will merely discuss about the air pollution problem and its hazards. By considering all these things, we will then give some recommendations to overcome on this issue appropriately. We have used six different companys mission statement, which are giving the same services to the people to prevent from air pollution. From the study, we have found that all the companies which we have selected and the article of John Walke Air Pollution who was formerly an air pollution attorney with the US Environmental Protection Agency. The grounds of this author and the mission statement of the selected companies almost depicted the same thing. The main key point of all these authors is that the pollution is a bad thing which ultimately becomes the foremost causes, which decrease the value of a property in a specific location. Fewer regulations are bad at the government because the government of any country cannot overhaul on the population issue with leniency. According to John Walke and the air pollution websites, capitalism will be good as, capitalism has saved more lives threatened by environmental pollution than all the environmental organizations combined. So according to me the stance of capitalism is better than the low regulations. There are several pollution factors, which can be counted under the pollution factor. We have imminent examples of environmental pollution like the proper and sophisticated drainage system. From the strict government regulations such as problems can be overcome easily, which resultantly make the environment pure and good for the health of people. The institutions which we have chosen on which this entire study has based on has provided enough information to overcome on the environmental problems and each institutions website address, a specific problem and their step towards removing it completely. The most prominent example is of NRDC, environmental action group who is taking effective measures to overcome on the global earth warming issue. Every institution has made specific strategies to overcome on the problem of but all are with the same perception that the government should intervene in such things comprehensively to completely overwhelm on it. The two main problems which have been defined by the institutions are global earth warming and green house gases and the strategies which they intend to take are indeed effective. The sources are totally reliable as all the institutions are famous and government backed, so there will be no bias in it. In order to explore further resources the government institutions will be a gre at choice to overcome on the problem of air pollution. Buy custom Globalization and Capitalism essay

The 5 Best AP World History Books for Practice and Review

The 5 Best AP World History Books for Practice and Review SAT / ACT Prep Online Guides and Tips It's hard to know where to begin when studying for AP World History. Though the exam mainly covers broad themes and trends, there's so much information to sift through that it can be easy to get lost in the weeds. Review books can help guide your study plan, ensure that you revisit the most important concepts, and provide critical test-taking strategies. In this article, I'll go through the best books to use for studying AP World History and how you can choose one that will give you the tools you need to ace this test. What’s in This Guide? This is a list of the most helpful review books that you can use to study for the AP World History exam and other assessments in class throughout the year.These books are meant to be used in conjunction with a high-quality textbook, so most of them are not stand-alone resources for self-studying.However, some are more thorough than others. For world history, review books can make the choice to either focus exclusively on the content you need to know for the AP exam (which is what most of them do), or go more in-depth and market themselves as in-class study aids as well.I’ll list the books that are the most reliable resources for long-term and short-term studying as well as a few that you might consider buying as supplemental resources.I’ll also give you specific pros and cons for each book so you can make a more informed decision about which one fits your needs best. Best Overall Review Book Cracking the AP World History Exam (Princeton Review) Price: about $15 Pros Focuses on larger trends and themes rather than small superfluous details; it only tells you about the essential stuff you need to know for the test Easy to follow and written in a conversational style Two full-length AP practice tests with analytical multiple-choice questions that closely model College Board materials Timeline of events at the end of every section to help you organize the information you’ve learned chronologically Good tips for designing your study plan and for taking the actual test Cons Could improve on essay-writing advice/practice, and doesn’t contain sample essays Not quite detailed enough to use for self-studying Summary I’d consider this book to be the best overall resource because you can make it work for you no matter what your study timeline or score goals happen to be.It doesn’t go overboard in the information it provides, but it also isn’t so sparse that it’s only useful for a quick review before the test.The practice tests are good quality with questions that accurately reflect the difficulty level of the AP exam.Its engaging writing style combined with a focus on key themes and overall chronology of events make this a great resource for almost any student. Best Book for Short-Term Review AP World History Crash Course Price: about $13 Pros Really good for a quick content review in the weeks before the test Great test-taking tips Contains only the information you need to know for the exam Chapters are written in easy-to-digest outline form Cons No practice exams Can’t be used to review for in-class tests and assignments or self-study without supplementing with a textbook Summary This book is called â€Å"Crash Course† for a reason; it’s made for those of you who’ve waited until the last minute to start studying.This book covers everything you need to know for the test and doesn’t mess around with any extra unnecessary details.Students find this book to be a helpful refresher that can be useful even as late as a week before the AP test.Just be warned that you’ll need to get your practice tests elsewhere if you want to estimate your AP score! Best Book for Long-Term Review Barron’s AP World History, 7th Edition Price: about $15 Pros Good tips for free-response questions (and sample essays!) Very thorough in its coverage of information Connects all the themes of the course to the events in each historical era Two full-length exams with answer explanations Cons Too much material to use for short-term AP review; it's more textbook than review book Overall dry, academic writing style that might make it hard to engage with the material No shorter practice tests at the end of each section for review Practice questions may be more challenging than exam questions Summary As is the norm with Barron’s books, this is a dense, highly detailed look at the course material that goes a bit overboard in its capacity as a â€Å"review book.†If you get it a couple of weeks before the AP test in hopes of quickly going over everything you need to know, you’re going to be overwhelmed.You should only buy this book if you plan to use it for a couple of months to prepare for the AP test or as a self-study resource that will accompany you throughout the course. I’d say this book is also for intense students who are genuinely very interested in the subject and would like to review content in more depth.If you have trouble paying attention to textbooks because of their dull writing style and are looking for something more student-friendly to keep you awake, you should probably get one of the first two books on this list instead. Best Supplemental Books 5 Steps to a 5 AP World History Price: about $18 Pros Comes with access to McGraw-Hill Education’s interactive AP Planner app, which gives you a customizable study schedule on your mobile device Four complete practice exams A few different sample study plans to choose from to guide your studying accompanied by a calendar so you can see everything laid out Helpful charts and short quizzes for each unit Short and more digestible than other review books Cons Not detailed enough to use to study for assignments throughout the year Two practice tests are on the computer, which isn't how you'll take the real AP exam Summary This book falls between the Princeton Review and Crash Course regarding its level of detail.It’s easy to grasp, and it has a decent amount of practice materials.If you need more sample questions and want a book that gives you a straightforward, step-by-step study process, this is a nice resource to have. AP World History Study Guide Price: about $11 Pros High-quality 50-question practice quiz with answer explanations Strong section on test-taking strategies In-depth summaries for key concepts Short and sweet - doesn’t give you more information than you need Cons Format could use some work - there’s a lot of text and not a lot of graphics No DBQ prompt Not good for long-term studying because it’s tailored to cover only the material on the AP exam Summary This book is sparse on practice questions and graphics, so if you zone out easily, it could be tough getting through the walls of text.Still, it’s very short, and it is good at going through only what you need to know.This is a book that you could buy if you’re a week or two away from the test and want a way to review all the information quickly and learn good test-taking strategies. Which AP World HistoryBook Should You Get? All of these books are helpful in their own ways. I'd recommend starting with one of the first three, ideally whichever one aligns best with your time limits and style of learning. The Princeton Review book should be a good fit for a wide variety of students. If you have a month or two to study and are looking for a one-size-fits-all accessible guide to the test, you should go with that one. The Crash Course book is better if you're short on time and just need a way to review all the concepts quickly and efficiently. This is the best option if you only have a week or two until the exam or are looking for a book that just outlines the most essential concepts. Barron's is best for self-study throughout the year or review over the course of a few months. If you're an intense student and want a book that you can use throughout the year to study for both in-class assessments and the AP test, Barron's isa good option for you. If you get one of the first three books and run out of practice materials or aren't a fan of the way the information is presented, you can go ahead and try one of the supplementary resources! Five Steps to a 5 is more suited to long-term study, and the AP World History Study Guide is better for a quick review. What's Next? Need more practice materials? Check out this article with links to every AP World History practice test available onlineand this article with links to the best DBQ examples. You don't necessarily need to buy a review book to get some great study tips. Read our list of six key strategies for doing well on the AP World History exam. When do you actually have to get yourself in gear and start studying?Find out when you should begin studying for your AP exams based on your goals. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Interpersonal Conflict Management in Children's Homes Essay

Interpersonal Conflict Management in Children's Homes - Essay Example In-depth interview of staff and observation of children’s interaction in their natural setting were used to collect data where thematic analysis was continuously being employed. The investigation first found that conflict issues among children in care- giving settings were identified as being linked to material items, name-calling, performance of chores, and the use of electronic devices. Secondly, the conflict management strategies employed, and the outcomes of these strategies were preventative and reactive measures, which resulted in both resolution and reoccurrence of conflict behaviour. It was then determined that there is a preference for third party intervention by staff to manage interpersonal conflict among children in these care giving communities, however it was concluded that mediation as such third party intervention is not suitable for Children’s Homes. I would like to acknowledge the management and administration of the five children’s homes studie d for granting me permission to conduct research at their residences. I am especially thankful to the staff that allowed me to interview them and willingly provided the information needed. Also, adult residences of two homes allowed me to interview them, and I would like to express my gratitude for their personal accounts, and grateful to all the persons in the homes inclusive of children whose interactions I had observed. As defined by the Trinidad and Tobago Children’s Community Residences, Foster Homes and Nursery Act 2000.

Anything related to today's economy Term Paper Example | Topics and Well Written Essays - 1250 words

Anything related to today's economy - Term Paper Example Policies are aimed at ensuring sustainable and profitable exploitation of both natural and human resources to boost the growth of the country's economy. United States have capitalized on its strong scientific research and technological base to attract investments both locally and internationally. Moreover, it enjoys immigration of expatriates because of the opportunities and environment that necessitates growth. The unemployment rate is currently at 7.6% because of the current economic growth in the last three months. Saving and investment are considerably lower than the GDP and thus it is below the expected levels in comparison to other industrialized states. Inflation rate has risen by 1.5%, thus making the cost of living for American citizens a bit expensive (Bureau of Labor Statistics Para 4). Discussion Enterprenuers in different economic systems integrate the available resources, technology and labor to produce and distribute goods and services from the producer to the end user . Organization of different economic elements is reflected in the country's policies and culture. The American economy is a â€Å"mixed economy† because the government together with the private sector are instrumental in making economic related decisions. Although the government allows free enterprenuership, it has a primary responsibility of administering justice, infrastructure, defense and education to its citizens. It also controls natural monopolies and the price system. Moreover, the government supports the poor through providing medical care and economic support. It also helps people who suffer losses through natural disasters through giving low interest loans (Bureau of International Information Program para 4). United States economy is built on a wide range of natural resources namely minerals, moderate climate, arable lands, and extensive coastlines. The coastlines were instrumental in initiating the economic growth attained over the last 50 years as well as uniting the individual states into one economic unit. Labor mobility and emphasis on adoption of technology are the ingredients of America’s fast economic growth. According to Bureau of International Information Programs (para 5), In the America’s economy, human capital is considered important for the success of technologically advanced modern industries. To uphold the standards, the government and entrepreneurs emphasize on the importance of training and education to ensure that workers attain the knowledge and skills required in the new business environment. The business entities have adopted a modern managerial strategy to enhance efficient coordination of different operational elements. For instance, high technology industries employ expatriates and develop a culture of teamwork to attain objectives as well as maintain a competitive edge in the global market. Entrepreneurs in the united states use corporations to accumulate funds required to open up new businesses and lau nch new ones. The government has developed rules to ensure that the business environment is safe and there is efficient flow of information so that investors can be in a position to make informed decisions. Although there has been a significant growth in employment rate, statistics show that the civilian employment rate is still lower than expected. For

Portrayal of Arabs and Muslims in Hollywood

Portrayal of Arabs and Muslims in Hollywood Zeinab Kobeissi Over the years, pre and post 9/11, many people have noticed that Hollywood tends to dehumanize Arabs and Muslims. In most western movies, Arab and Muslim characters are subjected to racial and ethnic stereotyping and have continued to be the center of vilification for the entertainment industry in the states. The mass media has depicted Arab and Muslim stereotypes in a number of ways within the American culture and the west in general. Through the society’s media, literature, theatre, and many other creative outlets, stereotyping of Arabs and Muslims is manifested continuously. Such representations have been negative for the most part, whether they were based on historical facts or on works of fiction. They have also had very negative repercussions on Arabs and Muslims who live in the west especially as a reaction to current events and when it came to daily interactions. Generally, Arabs and Muslims exist as one-dimensional characters in Hollywood cinematic works and appear almost sub-human. They are typically always a danger or a threat, ignorant, violent, and most importantly obsessed with kidnapping or killing as many Westerners as possible as they supposedly view them as the enemy. Edward Said notably coined the term â€Å"Orientalism† to express the cultural habit of converting those from eastern cultures into the â€Å"Other†. The notion of Orientalism presents exotic characters that are created from a Western political and social biased perspective in order to provoke a powerful reaction against the eastern culture while at the same time confirming western values. Basically, the hero westerner defeats the nameless evil villain from the east and the western audience in turn feels good about itself. In Reel Bad Arabs, Shaheen states that televisions image of the Arab is omnipresent [and] is becoming a part of American folklore. He also says that Arabs have consistently appeared in American popular culture as billionaires, bombers, and belly dancers† which are known as the 3 B’s for the role of a typical Arab character in a Hollywood movie. What most seem to be forgetting though is the fact that â€Å"Muslim† is no more synonymous with â€Å"Arab† than â€Å"Christian† is with â€Å"American†. In Hollywood movies, Arabs are equivalent to Muslims, though Arabs actually comprise only 12 percent of the Islamic world population. Islam followers or supporters live on every continent and the Muslim majority is not present in the Middle East, rather in the Asia-Pacific region in countries like India, Malaysia, and Indonesia. In fact, the latter has the largest population of Muslims and is a constitutional republic. It is not very surprising, however, that Hollywood makes Arabs and Muslims synonymous, appearing in such a manner as one. Hollywood is simply reinforcing the concept of Orientalism when it comes to Muslims. Edward Said explains how the image of Muslims in the eyes of orientalists was not any different from anti-Semitic views by saying that, â€Å"Not accidently, I indicate that Orientalism and modern anti-Semitism have common roots†¦ The transference of a popular anti-Semitic animus from a Jewish to an Arab target was made smoothly, since the figure was essentially the same.† Basically, what Hollywood now does is use a newer and more effective technique to warp the image of Islam; how Muslims are described in Hollywood is similar to how the Jews were portrayed in Nazi-inspired movies. It is crucial however, to mention that there have actually been some movies after 9/11 that portray Muslims quite fairly; such as The 13th Warrior. Unfortunately though, the negative image is usually more influential than the positive one as it feeds people’s fears. According to a survey done by the Pew Forum in 2009, 35 percent of Americans believe that Islam promotes violence more than the rest of the other religions. Moreover, according to a poll done by Time Magazine, 62 percent of Americans do not personally know a Muslim American. This means that most Americans form their concept of Islam from what the mass media offers them, and this is extremely problematic. Hollywood must give out an image that gives attention to what unites the people of this world, focusing on the positives and the universal humanistic qualities that bring people together instead of dividing them. The 13th Warrior is one of the very few Hollywood movies that portray Arabs and Muslims realistically. The Arabs in this movie are portrayed in a way that they appear to be multi-dimensional just as any westerner would be in a Hollywood production. The Arab here is not only depicted as a regular human being but even more so as an actual hero. Even Jack Shaheen deems it as one of the best depictions of Arabs in film; it has a balanced and progressive image of Arabs. The main character, Ahmad ibn-Fadlan Ibn-Fadlan is an Arab, who is at the same time the narrator describing his exploits with the Vikings. He tells his experience with them looking back as an outsider. The life of these Vikings is seen from the perspective of a character who appears to be a learned member of a civilized society, serving as an observer and the viewers’ window to a foreign culture from foreign eyes. Through him, we see and react to traditions that neither we nor him are familiar with, and this makes t he viewer discover more about him as well as those he is talking about. The way he adapts to their cultural ways and even adopts some of their social patterns as well adds more layers to his character, and this encourages respect and tolerance for other religions and races. Neither the Arabs nor the Vikings seem to be radical or fanatic and no faith is criticized or put down. In The 13th Warrior, from the point of view of the Arab â€Å"other†, we see characters from two distinct cultures and backgrounds learning from each other and growing from the experience. The main character and protagonist in this Hollywood movie is actually a likable Arab who realistically tells the tale of his encounter with a strange culture and convincingly demonstrates his attempts to connect with this odd and bizarre world that he has stepped into. In turn, the Vikings treat him kindly and put aside his differences instead of distrusting him for them. They even come to a point where they refer to him as â€Å"little brother†. The Arab is portrayed as rational and intelligent vs. impulsive and primitive. Ibn-Fadlan quietly learned the Vikings’ tongue by immersing himself into their conversations during their nights next to the bonfire and carefully dissecting their language. He learns to understand it and speak it by merely listening to them talk and repeating the sounds in his mind, a task that would probably be impossible in real life. This helps his character appear as an educated man who is clever enough to accomplish incredible tasks quite quickly, which earned the respect of the Vikings. Another act of intelligence by Ibn-Fadlan is when he deciphers what the oracle had told him and his fellow warriors when they went to see her. The men wanted to ask about the whereabouts of some men who had attacked them earlier, but the woman was quite mad and could not speak very coherently. When no one was able to understand what she was hinting at, Ibn-Fadlan was able to put the clues together and finally tell the warriors where the men who had once attacked them lived. Not to mention that the Arab was the only one who was able to provide a token from the enemy for the oracle to derive energy from. â€Å"Drawing sounds†, which referred to the writing of letters and words, was something the Vikings knew only the Arab was capable of doing amongst them. A fellow warrior found Ibn-Fadlan drawing these sounds into the sand with a stick and wondrously questioned him about it. Ibn-Fadlan explained to him how he could also speak them back – read them – and showed him how it could be done. Even though the Viking still did not quite grasp this notion, he recognized Ibn-Fadlan’s spectacular ability to comprehend such a novel and complex idea and eventually learned from him, as Ibn-Fadlan did from the Vikings. Even though Ibn-Fadlan is Arab and Muslim, there is no direct assumption that just because he is Arab he is also a Muslim. The emphasis of his identity remains on the fact that he is an Arab and that is where the focus lies. We discover he is Muslim when he tries to explain to the Viking that there is only one God, and that Mohammed is his prophet, which is an actual prayer in Islam. Also, we see him praying on the prayer mat only once in the entire movie, which helps in showing that Muslims are not necessarily praying and saying â€Å"Allahu Akbar† all the time as they do in most other Hollywood productions. We are used to seeing the intolerant and angry Arab who cannot accept other cultures and religions other than his own. In this film the Arab surprisingly shows tolerance to the others’ religion and cultural practices unlike a stereotypical Arab, as depicted by Hollywood, who is always at war with the West and their ways. When Ibn-Fadlan gets injured in battle, a Viking woman attempts to heal his wounds by applying cow urine. When he learns what she is putting on his cuts he reacts quite disgustingly and asks her for clean water instead. After explaining how this is better for the wound to heal properly, he complies and puts his recovery in her unusual methods. You would never imagine an Arab falling in love with a Western woman and actually having a respectful and polite interaction as Hollywood almost always portrays the Arab man to be abusive and oppressive to women. Ibn-Fadlan falls in love with a Viking woman and they share a mutual admiration to one another; neither looks at the other as an â€Å"other† but rather as true equals. Unlike the usual Arab depiction of them mistreating women, here the Arab treats the Western woman with utter appreciation and affection. He even makes love to her outside of wedlock, that night after the big battle where they find themselves unable to resist their attraction to one another, which is also not allowed in Islam. Ibn-Fadlan finds himself trying out new things and not resisting exposing himself to alien traditions. The Arab is usually never adaptive or social in Hollywood films, but more closed off and unwilling to interact with the outside world. Ibn-Fadlan breaks this stereotype and engages in a give and take relationship with the Vikings where he accepts that he can learn a few things from their culture just as they could from him. One of these examples is when he attempts, for the first time, to taste an alcoholic beverage which a Muslim cannot have. Religiously at the time, the fermentation of grapes and of wheat were forbidden in Islam, so when the Viking offers Ibn-Fadlan a drink after battle, he politely rejects. However, when the Viking explains to him that this was actually made of honey, Ibn-Fadlan dares to take a sip from the Viking’s horn. At the beginning, Ibn-Fadlan is given a sword by the Vikings as this is what he would be using in battle. Arabs back then were used to fighting with lighter and much thinner swords, which meant there was no way the Arab was able to strategically fight and win with a sword that weighs almost twice or three times the one he usually uses. He adapts to certain fighting styles by observing the Vikings fight and learns to use new armory, such as the wooden shield used for protection which he is also not accustomed to. At the same time though, while learning that he would be a much better fighter and far more useful as a warrior, he decides to stick to the same old kind of sword he is used to and goes to the blacksmith asking for one according to his own specifications. Through this, the Vikings see the advantage of a lighter and therefore faster sword and are impressed with his wit. He successfully shows the Vikings that although his sword is lighter, although his horse is smaller (which h e was ridiculed for), he can be far more effective. Despite the fact both Arabs and Vikings are portrayed fairly and as both having equal negatives as well as positives, the Vikings are portrayed as somewhat more barbaric than the Arabs. Ironically, the way Arabs are portrayed as primitive in Hollywood movies is how the Vikings are portrayed in this movie, to some degree. They appear to be aggressive and impulsive, lacking hygiene, and not all that clever, while the Arab is the epitome of self-control, decency, and wit. Generally, neither is depicted as evil or bad; they are both righteous and pious warriors as shown by this film, but the underlying qualities of culture and traditions that are present for each are shown in different lights. The Vikings, in the beginning, are made out to look like complete fools and dirty slobs who possess limited intellectual skills. They share a bowel of water to remove snot from their noses and rinse their mouth with which they pass around for everyone to use. They also cast a few of bones to predic t future events that might take place. However the Arab appears to be very clean and even shows disgust to their unhygienic ways (it is not shocking how he was unable to adapt to this specific cleansing method). The usual poor misrepresentation of Arabs and Muslims that dominates Hollywood movies is what seems to be pushing movies such as The 13th Warrior into the background. The twisted depiction of Arabs and Muslims is a representative image of how they truly are; it is a myth and does not fully reflect reality. A certain connotation is masquerading as a denotation and it became so literal that people started believing it as fact. There exists this dominant meaning or understanding of Islam or Arab-ness, which is not fixed or inherent, rather created based on a complex of social interaction among the two parties or sides. The interplay between the different cultures created this iconic image and a certain decision was made when it was chosen to be represented in this manner; it was agreed upon in a particular context to portray this value and this culturally imposed meaning. One thing is for sure: Hollywood’s determination on reacting to the same political and social spurs for years and even decades now is pretty consistent. No group of peoples provide more ground for Hollywood’s degenerating stereotyping than Arabs and Muslims, and it seems that this is probably not going to change any time soon. As the world’s leading cinematic industry, the Arab stereotype has a greater negative impact on audiences today than it did decades ago. Nowadays, Hollywood’s films are created, developed, and disseminated world-wide, reaching viewers globally. The international success of a movie has become the decider of its popularity; it is not just domestic and local approval that deems a movie a hit anymore. Also, Arab images not only affect international audiences, but international movie makers as well in this case. Arabs and Muslims have given the world quite a lot throughout the years, from architecture to mathematics, but how much of it has found its way onto the movie screens? They have grown tired of seeing rudimentary and inaccurate depictions of themselves that are causing them to be extremely misrepresented to others on this planet. In fact, what does Hollywood think the 1.6 billion Muslims around the world are thinking when they see movies that they are depicted so unjustly in? Hollywood realizes that it has a key role to play in shaping public opinion (domestically and internationally) but only time will tell whether it ever decides to deliver a realistic and just viewpoint on the Muslim world, the Arab world, and their peoples. The most effective films are the ones that remind us that the essence of our collective human experience shows us at our best, free of nationality, ethnicity, politics or religion. But before a movie can ever deliver that, it must be completely and utterly with out stereotype to say the least, Muslim, Arab or otherwise.

Coffee Republic -Marekting Communications Plan Essay

1. Executive Summary Coffee Republic was founded in 1995 by Bobby and Sahar Hashemi, who noticed a market gap where they could sell their high quality product at an affordable price to customers wishing something more than just regular coffee and fast food offered by other high street chains(Hashemi S, 2001). At first the product was marketed in the UK only, but with the development of the brand, the company has managed to enter markets internationally in countries such as Saudi Arabia, United States of America, Romania, Ireland etc. Since Coffee Republic is not a typical coffee shop chain, but operates under three brands simultaneously: Coffee Republic, Coffee Republic Deli and Republic Deli, it is essential also to concentrate on the food selection. Food market is very specific and even a small mistake can lead to a great loss of customers. Recently, the company has collapsed into administration, blaming recession for its problems. Developing a marketing communications plan in order to reinvigorate Cof fee Republic as a brand will require the use a pull strategy that should focus on advertising strategy in several medias such as: radio or taxis and other marketing communications tools such as sponsorship. 2. Campaign Objectives. Marketing communications objectives typically refer to sales and/or to the goals the marketing communications have in affecting the mind of the target audience.(Pickton D., Broderick A. 2005). Rather than developing new products, that the company could introduce to the market, it is more important to deliver the essence of the brand to the audience. In other words, using the flow of information to reposition the brand in the mind of the consumer. With the budget of 1 million there is a need to develop a campaign targeted at a segment of ‘everyday consumer who is looking for a coffee to get them through the day’. The age of the consumer is 21-35 years and they are usually white collar workers with an average income of 20,000 pounds p.a. They also rely on public transport to get them to work, rather than on their private means of transport. Main Objectives of the campaign: a. To raise the awareness of Coffee Republic among the market of 21-35-year-old, males and females, white collar workers, with an income above 20,000 pounds p.a., and who rely on public transport to get them to work. b. To reposition the brand as one selling a gourmet and exclusive product, but also one, offering an exclusive product at an affordable price. c. To create strong brand values, so that the customer is aware of what it stands for and not for what it sells. d. To ensure that the food offer is distinct and differs from others’, in the mind of the consumer. e. To reinvigorate the Coffee Republic brand and stop it going out of business. Positioning: The market for Coffee shops and deli shops is very competitive and is characterized by companies and smaller entrepreneurs which operate on two sides of it. Either it is ruled by small independent retailers functioning on a local scale or bigger chains like Costa Coffee with large budgets, being able to set high standards and which the target audience seems to prefer more than chains such as Coffee Republic. Trying to fit into both of those markets is really difficult as it requires more financial input in order to develop both coffee and food offer. Coffee Republic is a company which does not qualify for either of those territories and the aim of the marketing communication plan would be to try and push it into the higher end in the hierarchy, so it can compete with larger developments. In order to compete and achieve the earlier established objectives, it will be essential to reposition the brand. Since the essence of positioning a brand or product is to differ it from the competitors in the mind of consumers (De Pelsmacker P., Guens M., Van de Bergh J 2001), it will be necessary to strengthen the role of food selection and to emphasize its meaning in the campaign in general. The company will have to start selling not only a great quality coffee but also add variety by offering a selection of meats, cheeses and other gourmet foods, but also provide not too complex lunch service, a few seats and tables for  the sit-down lunch crowd and take-out catering options including for example cold meat and cheese trays. What is more, the company will have to re-consider the location of their units. The ideal location for delis and coffee shops is in office districts, industrial malls and mall food courts, where the targeted audience of white collar workers could be approached. 3. Overall Creative Theme In order to gain the attention of 21-35-years-old white collar workers, relying on public transport, the message, that Coffee Republic will desire to deliver will have to be innovative and convincing. The general theme will have to remind the target audience of mouth watering food and delicious coffee available only in Coffee Republic retail units. Since the segment targeted is a group of young and middle aged people, probably aware modern fashions and newest trends, the clear statement of modernity will also need to be depicted along with an image of greatest value and high quality food and coffee available at an affordable price. The general creative idea would be to use more aggressive slogans that the target audience would find encouraging and at the same time robust. Slogans like: Have it OUR way!; Wake up to a smell of coffee!; HUNGRY? Have it our way!, would relay a clear and solid message, that the target audience will associate with simplicity but also with high quality of products offered. 4. Communications Strategy The promotional mix will be used in order to support the pull strategy. The combination of advertising strategy and sponsorship will be implemented in order to meet the established objectives. The advertising will have to take place in mainly in radio, general-interest magazines and taxis since the financial resources for the campaign are relatively small and the company can not afford television advertising. Although advertising can be seen as expensive in overall cost terms this has to be outweighed by the fact that many members of target audience can be reached (Pickton D., Broderick A. 2005). In the radio, it would be useful to use the voices of some well known celebrities, who could easily influence the target  audience and increase the interest among new, potential customers. Because the targeted audience relies on public means of transport while getting to work, it would be reasonable also to allocate some resources in small posters inside taxis and stickers including slogans on their sides. Since the company already has quite a well designed website, it would be useful to start advertising it elsewhere in the internet. To balance the radio advertising it would be a good idea to advertise the company on the radio’s website. The advantage of this is that many listeners frequently visit the website of the station they listen to and the target audience can be reached in two mediums simultaneously. In order to reach the target audience through national radio station, some kind of sponsorship may play an essential role in the campaign. Sponsoring a concert or a national event, would definitely be noticed through the media of national radio station. During the concert, symbols and logos of the company will be omnipresent and in that way, noticed by the target audience. a. Advertising Strategy Media: – Local Radio Stations: since radio advertising is considerably cheap, it would be worth to invest in that kind of promoting the brand. It reaches the biggest amount of potential customers-the target audience, at the lowest cost. Because the audience targeted is considerably young, the best station to advertise would be a national radio station, but since the financial resources for the campaign are quite small, the efforts will have to concentrate on large local radio stations, where the cost of a campaign will be much smaller. The best time to promote the company in the radio would be early morning, when most of the target audience wake up to work, or listen to the radio while working. In addition to the radio campaign, it would be worthwhile to promote the company on the websites of the radio stations. As mentioned before, it is a great opportunity to raise the awareness of the target audience through two mediums at the same time at a reasonable cost. The cost of small banners at the websites of the radio  stations should not be high and will be an effective supplement for the radio campaign. – Taxis: The reason for effectiveness of advertising the company on taxis is quite clear. The research shows that taxis spend more than 90% of their working time in town and city centers and because of that there is quite a big probability of the adverts displayed inside and on the sides being noticed by the target audience traveling to and from work. What is more, each taxi spends the average of 8 hours working in city centers, which provides the effectiveness of city billboards, which are much more expensive. With the budget available, the company will have a great opportunity to reach the city and town centers, where the target audience spends a lot of their time. – General-interest magazines: because of quite a small financial budget of the company, it can not afford to develop an effective internet advertising campaign, which would be a great solution in that case. However, in order to boost the campaign, the company can make a use of the medium of general-interest magazines. Advertising in magazines, quite often read by the target audience such as The Spectator, The Business Magazine or The Economist, but also in more general interest magazines such as Marie Claire or Cosmopolitan, will constitute a great and effective way of reaching the segment targeted. The main advantage of magazine advertising is that the production quality is high and as a result a more compelling branding advert can be designed. b. Sponsorship -sponsorship may be defined as a commercial activity, whereby one party permits another an opportunity to exploit an association with a target audience in return for funds, services and resources(Fill, 2002). In order to get noticed in the national radio stations, or even on television, it would be useful to sponsor an event or a concert, which usually gains a lot of attention of young people and enables the opportunity to get noticed by them. As mentioned before, that medium will ensure that the company logos  and posters will also be noticed during the event as well as before it takes place, during commercials promoting it. 5. Report Summary The evaluation of the marketing communication plan is very important in the whole process of the campaign. It is essential not to forget to measure the degree to which each part of the marketing communications plan has contributed to successful development of the campaign. With such approach, each part will have to be assessed according to different characteristics in order to observe the effectiveness of the campaign. Since the campaign concentrates on advertising strategy and sponsorship mainly, it will be necessary to measure the degree to which these two marketing tools have contributed to the general success of the campaign. Bibliography: Coffee Republic PLC (2007) Coffee Republic Annual Report, Rubicon De Pelsmacker P., Guens M., Van de Bergh J (2001) Marketing Communications, Harlow: Pearson Education Limited Hashemi S. (2007), Anyone Can Do it: Building Coffee Republic from Our Kitchen Table – 57 Real Life Laws on Entrepreneurship, Capstone Fill C. (2002) Marketing Communications: Contexts, Strategies and Applications, Harlow: Pearson Education Limited Fill C. (2007) Marketing communications : Engagements, Strategies and Practice, Harlow: Pearson Education Limited Pickton D., Broderick A (2005) Integrated Marketing Communications, Harlow: Pearson Education Limited

Imaging the Cosmos, One Orbit at a Time

Jackie Griffith Baseball Player, Manager, And Executive...

On November 20, 1869, a star was born. This star was the well known MLB pitcher Clark Griffith. Griffith was an astonishing baseball player, manager, and executive. He touched many hearts in the league and paved the way for many players. Griffith is to always been known as a pioneer that changed the game of baseball. Griffith had passion for baseball ever since he was a child. He had to tackle many obstacles including a chronic illness. Without letting the illness stop him, Griffith battled his way to the minor leagues where he started as a pitcher. Starting out he was quite clever and created his own technique using skillful control in pitching. This is where he was given the nickname â€Å"Old Fox†. As a driven pitcher, Griffith did all he could to stay in the league. He was committed to his goals and passion for baseball. Griffith had a lot of vitality and rebounded from league to league. He lived paycheck to paycheck and did whatever it took to play baseball. Money got so tight that he performed in Wild West shows to increase his income in order to l ive a somewhat stable lifestyle. After struggling to stay afloat, Griffith got his big break. He met with executives Charles Comiskey and Ban Johnson where they changed his life for the better. Johnson had a goal in mind which involved challenging the National League. Griffith’s experience with poor pay in the league lit up a fire within him. The National League frowned up the idea to increase players pay. Griffith took this