Saturday, January 25, 2020
Portrayal of Arabs and Muslims in Hollywood
Portrayal of Arabs and Muslims in Hollywood Zeinab Kobeissi Over the years, pre and post 9/11, many people have noticed that Hollywood tends to dehumanize Arabs and Muslims. In most western movies, Arab and Muslim characters are subjected to racial and ethnic stereotyping and have continued to be the center of vilification for the entertainment industry in the states. The mass media has depicted Arab and Muslim stereotypes in a number of ways within the American culture and the west in general. Through the societyââ¬â¢s media, literature, theatre, and many other creative outlets, stereotyping of Arabs and Muslims is manifested continuously. Such representations have been negative for the most part, whether they were based on historical facts or on works of fiction. They have also had very negative repercussions on Arabs and Muslims who live in the west especially as a reaction to current events and when it came to daily interactions. Generally, Arabs and Muslims exist as one-dimensional characters in Hollywood cinematic works and appear almost sub-human. They are typically always a danger or a threat, ignorant, violent, and most importantly obsessed with kidnapping or killing as many Westerners as possible as they supposedly view them as the enemy. Edward Said notably coined the term ââ¬Å"Orientalismâ⬠to express the cultural habit of converting those from eastern cultures into the ââ¬Å"Otherâ⬠. The notion of Orientalism presents exotic characters that are created from a Western political and social biased perspective in order to provoke a powerful reaction against the eastern culture while at the same time confirming western values. Basically, the hero westerner defeats the nameless evil villain from the east and the western audience in turn feels good about itself. In Reel Bad Arabs, Shaheen states that televisions image of the Arab is omnipresent [and] is becoming a part of American folklore. He also says that Arabs have consistently appeared in American popular culture as billionaires, bombers, and belly dancersâ⬠which are known as the 3 Bââ¬â¢s for the role of a typical Arab character in a Hollywood movie. What most seem to be forgetting though is the fact that ââ¬Å"Muslimâ⬠is no more synonymous with ââ¬Å"Arabâ⬠than ââ¬Å"Christianâ⬠is with ââ¬Å"Americanâ⬠. In Hollywood movies, Arabs are equivalent to Muslims, though Arabs actually comprise only 12 percent of the Islamic world population. Islam followers or supporters live on every continent and the Muslim majority is not present in the Middle East, rather in the Asia-Pacific region in countries like India, Malaysia, and Indonesia. In fact, the latter has the largest population of Muslims and is a constitutional republic. It is not very surprising, however, that Hollywood makes Arabs and Muslims synonymous, appearing in such a manner as one. Hollywood is simply reinforcing the concept of Orientalism when it comes to Muslims. Edward Said explains how the image of Muslims in the eyes of orientalists was not any different from anti-Semitic views by saying that, ââ¬Å"Not accidently, I indicate that Orientalism and modern anti-Semitism have common rootsâ⬠¦ The transference of a popular anti-Semitic animus from a Jewish to an Arab target was made smoothly, since the figure was essentially the same.â⬠Basically, what Hollywood now does is use a newer and more effective technique to warp the image of Islam; how Muslims are described in Hollywood is similar to how the Jews were portrayed in Nazi-inspired movies. It is crucial however, to mention that there have actually been some movies after 9/11 that portray Muslims quite fairly; such as The 13th Warrior. Unfortunately though, the negative image is usually more influential than the positive one as it feeds peopleââ¬â¢s fears. According to a survey done by the Pew Forum in 2009, 35 percent of Americans believe that Islam promotes violence more than the rest of the other religions. Moreover, according to a poll done by Time Magazine, 62 percent of Americans do not personally know a Muslim American. This means that most Americans form their concept of Islam from what the mass media offers them, and this is extremely problematic. Hollywood must give out an image that gives attention to what unites the people of this world, focusing on the positives and the universal humanistic qualities that bring people together instead of dividing them. The 13th Warrior is one of the very few Hollywood movies that portray Arabs and Muslims realistically. The Arabs in this movie are portrayed in a way that they appear to be multi-dimensional just as any westerner would be in a Hollywood production. The Arab here is not only depicted as a regular human being but even more so as an actual hero. Even Jack Shaheen deems it as one of the best depictions of Arabs in film; it has a balanced and progressive image of Arabs. The main character, Ahmad ibn-Fadlan Ibn-Fadlan is an Arab, who is at the same time the narrator describing his exploits with the Vikings. He tells his experience with them looking back as an outsider. The life of these Vikings is seen from the perspective of a character who appears to be a learned member of a civilized society, serving as an observer and the viewersââ¬â¢ window to a foreign culture from foreign eyes. Through him, we see and react to traditions that neither we nor him are familiar with, and this makes t he viewer discover more about him as well as those he is talking about. The way he adapts to their cultural ways and even adopts some of their social patterns as well adds more layers to his character, and this encourages respect and tolerance for other religions and races. Neither the Arabs nor the Vikings seem to be radical or fanatic and no faith is criticized or put down. In The 13th Warrior, from the point of view of the Arab ââ¬Å"otherâ⬠, we see characters from two distinct cultures and backgrounds learning from each other and growing from the experience. The main character and protagonist in this Hollywood movie is actually a likable Arab who realistically tells the tale of his encounter with a strange culture and convincingly demonstrates his attempts to connect with this odd and bizarre world that he has stepped into. In turn, the Vikings treat him kindly and put aside his differences instead of distrusting him for them. They even come to a point where they refer to him as ââ¬Å"little brotherâ⬠. The Arab is portrayed as rational and intelligent vs. impulsive and primitive. Ibn-Fadlan quietly learned the Vikingsââ¬â¢ tongue by immersing himself into their conversations during their nights next to the bonfire and carefully dissecting their language. He learns to understand it and speak it by merely listening to them talk and repeating the sounds in his mind, a task that would probably be impossible in real life. This helps his character appear as an educated man who is clever enough to accomplish incredible tasks quite quickly, which earned the respect of the Vikings. Another act of intelligence by Ibn-Fadlan is when he deciphers what the oracle had told him and his fellow warriors when they went to see her. The men wanted to ask about the whereabouts of some men who had attacked them earlier, but the woman was quite mad and could not speak very coherently. When no one was able to understand what she was hinting at, Ibn-Fadlan was able to put the clues together and finally tell the warriors where the men who had once attacked them lived. Not to mention that the Arab was the only one who was able to provide a token from the enemy for the oracle to derive energy from. ââ¬Å"Drawing soundsâ⬠, which referred to the writing of letters and words, was something the Vikings knew only the Arab was capable of doing amongst them. A fellow warrior found Ibn-Fadlan drawing these sounds into the sand with a stick and wondrously questioned him about it. Ibn-Fadlan explained to him how he could also speak them back ââ¬â read them ââ¬â and showed him how it could be done. Even though the Viking still did not quite grasp this notion, he recognized Ibn-Fadlanââ¬â¢s spectacular ability to comprehend such a novel and complex idea and eventually learned from him, as Ibn-Fadlan did from the Vikings. Even though Ibn-Fadlan is Arab and Muslim, there is no direct assumption that just because he is Arab he is also a Muslim. The emphasis of his identity remains on the fact that he is an Arab and that is where the focus lies. We discover he is Muslim when he tries to explain to the Viking that there is only one God, and that Mohammed is his prophet, which is an actual prayer in Islam. Also, we see him praying on the prayer mat only once in the entire movie, which helps in showing that Muslims are not necessarily praying and saying ââ¬Å"Allahu Akbarâ⬠all the time as they do in most other Hollywood productions. We are used to seeing the intolerant and angry Arab who cannot accept other cultures and religions other than his own. In this film the Arab surprisingly shows tolerance to the othersââ¬â¢ religion and cultural practices unlike a stereotypical Arab, as depicted by Hollywood, who is always at war with the West and their ways. When Ibn-Fadlan gets injured in battle, a Viking woman attempts to heal his wounds by applying cow urine. When he learns what she is putting on his cuts he reacts quite disgustingly and asks her for clean water instead. After explaining how this is better for the wound to heal properly, he complies and puts his recovery in her unusual methods. You would never imagine an Arab falling in love with a Western woman and actually having a respectful and polite interaction as Hollywood almost always portrays the Arab man to be abusive and oppressive to women. Ibn-Fadlan falls in love with a Viking woman and they share a mutual admiration to one another; neither looks at the other as an ââ¬Å"otherâ⬠but rather as true equals. Unlike the usual Arab depiction of them mistreating women, here the Arab treats the Western woman with utter appreciation and affection. He even makes love to her outside of wedlock, that night after the big battle where they find themselves unable to resist their attraction to one another, which is also not allowed in Islam. Ibn-Fadlan finds himself trying out new things and not resisting exposing himself to alien traditions. The Arab is usually never adaptive or social in Hollywood films, but more closed off and unwilling to interact with the outside world. Ibn-Fadlan breaks this stereotype and engages in a give and take relationship with the Vikings where he accepts that he can learn a few things from their culture just as they could from him. One of these examples is when he attempts, for the first time, to taste an alcoholic beverage which a Muslim cannot have. Religiously at the time, the fermentation of grapes and of wheat were forbidden in Islam, so when the Viking offers Ibn-Fadlan a drink after battle, he politely rejects. However, when the Viking explains to him that this was actually made of honey, Ibn-Fadlan dares to take a sip from the Vikingââ¬â¢s horn. At the beginning, Ibn-Fadlan is given a sword by the Vikings as this is what he would be using in battle. Arabs back then were used to fighting with lighter and much thinner swords, which meant there was no way the Arab was able to strategically fight and win with a sword that weighs almost twice or three times the one he usually uses. He adapts to certain fighting styles by observing the Vikings fight and learns to use new armory, such as the wooden shield used for protection which he is also not accustomed to. At the same time though, while learning that he would be a much better fighter and far more useful as a warrior, he decides to stick to the same old kind of sword he is used to and goes to the blacksmith asking for one according to his own specifications. Through this, the Vikings see the advantage of a lighter and therefore faster sword and are impressed with his wit. He successfully shows the Vikings that although his sword is lighter, although his horse is smaller (which h e was ridiculed for), he can be far more effective. Despite the fact both Arabs and Vikings are portrayed fairly and as both having equal negatives as well as positives, the Vikings are portrayed as somewhat more barbaric than the Arabs. Ironically, the way Arabs are portrayed as primitive in Hollywood movies is how the Vikings are portrayed in this movie, to some degree. They appear to be aggressive and impulsive, lacking hygiene, and not all that clever, while the Arab is the epitome of self-control, decency, and wit. Generally, neither is depicted as evil or bad; they are both righteous and pious warriors as shown by this film, but the underlying qualities of culture and traditions that are present for each are shown in different lights. The Vikings, in the beginning, are made out to look like complete fools and dirty slobs who possess limited intellectual skills. They share a bowel of water to remove snot from their noses and rinse their mouth with which they pass around for everyone to use. They also cast a few of bones to predic t future events that might take place. However the Arab appears to be very clean and even shows disgust to their unhygienic ways (it is not shocking how he was unable to adapt to this specific cleansing method). The usual poor misrepresentation of Arabs and Muslims that dominates Hollywood movies is what seems to be pushing movies such as The 13th Warrior into the background. The twisted depiction of Arabs and Muslims is a representative image of how they truly are; it is a myth and does not fully reflect reality. A certain connotation is masquerading as a denotation and it became so literal that people started believing it as fact. There exists this dominant meaning or understanding of Islam or Arab-ness, which is not fixed or inherent, rather created based on a complex of social interaction among the two parties or sides. The interplay between the different cultures created this iconic image and a certain decision was made when it was chosen to be represented in this manner; it was agreed upon in a particular context to portray this value and this culturally imposed meaning. One thing is for sure: Hollywoodââ¬â¢s determination on reacting to the same political and social spurs for years and even decades now is pretty consistent. No group of peoples provide more ground for Hollywoodââ¬â¢s degenerating stereotyping than Arabs and Muslims, and it seems that this is probably not going to change any time soon. As the worldââ¬â¢s leading cinematic industry, the Arab stereotype has a greater negative impact on audiences today than it did decades ago. Nowadays, Hollywoodââ¬â¢s films are created, developed, and disseminated world-wide, reaching viewers globally. The international success of a movie has become the decider of its popularity; it is not just domestic and local approval that deems a movie a hit anymore. Also, Arab images not only affect international audiences, but international movie makers as well in this case. Arabs and Muslims have given the world quite a lot throughout the years, from architecture to mathematics, but how much of it has found its way onto the movie screens? They have grown tired of seeing rudimentary and inaccurate depictions of themselves that are causing them to be extremely misrepresented to others on this planet. In fact, what does Hollywood think the 1.6 billion Muslims around the world are thinking when they see movies that they are depicted so unjustly in? Hollywood realizes that it has a key role to play in shaping public opinion (domestically and internationally) but only time will tell whether it ever decides to deliver a realistic and just viewpoint on the Muslim world, the Arab world, and their peoples. The most effective films are the ones that remind us that the essence of our collective human experience shows us at our best, free of nationality, ethnicity, politics or religion. But before a movie can ever deliver that, it must be completely and utterly with out stereotype to say the least, Muslim, Arab or otherwise.
Friday, January 17, 2020
Coffee Republic -Marekting Communications Plan Essay
1. Executive Summary Coffee Republic was founded in 1995 by Bobby and Sahar Hashemi, who noticed a market gap where they could sell their high quality product at an affordable price to customers wishing something more than just regular coffee and fast food offered by other high street chains(Hashemi S, 2001). At first the product was marketed in the UK only, but with the development of the brand, the company has managed to enter markets internationally in countries such as Saudi Arabia, United States of America, Romania, Ireland etc. Since Coffee Republic is not a typical coffee shop chain, but operates under three brands simultaneously: Coffee Republic, Coffee Republic Deli and Republic Deli, it is essential also to concentrate on the food selection. Food market is very specific and even a small mistake can lead to a great loss of customers. Recently, the company has collapsed into administration, blaming recession for its problems. Developing a marketing communications plan in order to reinvigorate Cof fee Republic as a brand will require the use a pull strategy that should focus on advertising strategy in several medias such as: radio or taxis and other marketing communications tools such as sponsorship. 2. Campaign Objectives. Marketing communications objectives typically refer to sales and/or to the goals the marketing communications have in affecting the mind of the target audience.(Pickton D., Broderick A. 2005). Rather than developing new products, that the company could introduce to the market, it is more important to deliver the essence of the brand to the audience. In other words, using the flow of information to reposition the brand in the mind of the consumer. With the budget of 1 million there is a need to develop a campaign targeted at a segment of ââ¬Ëeveryday consumer who is looking for a coffee to get them through the dayââ¬â¢. The age of the consumer is 21-35 years and they are usually white collar workers with an average income of 20,000 pounds p.a. They also rely on public transport to get them to work, rather than on their private means of transport. Main Objectives of the campaign: a. To raise the awareness of Coffee Republic among the market of 21-35-year-old, males and females, white collar workers, with an income above 20,000 pounds p.a., and who rely on public transport to get them to work. b. To reposition the brand as one selling a gourmet and exclusive product, but also one, offering an exclusive product at an affordable price. c. To create strong brand values, so that the customer is aware of what it stands for and not for what it sells. d. To ensure that the food offer is distinct and differs from othersââ¬â¢, in the mind of the consumer. e. To reinvigorate the Coffee Republic brand and stop it going out of business. Positioning: The market for Coffee shops and deli shops is very competitive and is characterized by companies and smaller entrepreneurs which operate on two sides of it. Either it is ruled by small independent retailers functioning on a local scale or bigger chains like Costa Coffee with large budgets, being able to set high standards and which the target audience seems to prefer more than chains such as Coffee Republic. Trying to fit into both of those markets is really difficult as it requires more financial input in order to develop both coffee and food offer. Coffee Republic is a company which does not qualify for either of those territories and the aim of the marketing communication plan would be to try and push it into the higher end in the hierarchy, so it can compete with larger developments. In order to compete and achieve the earlier established objectives, it will be essential to reposition the brand. Since the essence of positioning a brand or product is to differ it from the competitors in the mind of consumers (De Pelsmacker P., Guens M., Van de Bergh J 2001), it will be necessary to strengthen the role of food selection and to emphasize its meaning in the campaign in general. The company will have to start selling not only a great quality coffee but also add variety by offering a selection of meats, cheeses and other gourmet foods, but also provide not too complex lunch service, a few seats and tables forà the sit-down lunch crowd and take-out catering options including for example cold meat and cheese trays. What is more, the company will have to re-consider the location of their units. The ideal location for delis and coffee shops is in office districts, industrial malls and mall food courts, where the targeted audience of white collar workers could be approached. 3. Overall Creative Theme In order to gain the attention of 21-35-years-old white collar workers, relying on public transport, the message, that Coffee Republic will desire to deliver will have to be innovative and convincing. The general theme will have to remind the target audience of mouth watering food and delicious coffee available only in Coffee Republic retail units. Since the segment targeted is a group of young and middle aged people, probably aware modern fashions and newest trends, the clear statement of modernity will also need to be depicted along with an image of greatest value and high quality food and coffee available at an affordable price. The general creative idea would be to use more aggressive slogans that the target audience would find encouraging and at the same time robust. Slogans like: Have it OUR way!; Wake up to a smell of coffee!; HUNGRY? Have it our way!, would relay a clear and solid message, that the target audience will associate with simplicity but also with high quality of products offered. 4. Communications Strategy The promotional mix will be used in order to support the pull strategy. The combination of advertising strategy and sponsorship will be implemented in order to meet the established objectives. The advertising will have to take place in mainly in radio, general-interest magazines and taxis since the financial resources for the campaign are relatively small and the company can not afford television advertising. Although advertising can be seen as expensive in overall cost terms this has to be outweighed by the fact that many members of target audience can be reached (Pickton D., Broderick A. 2005). In the radio, it would be useful to use the voices of some well known celebrities, who could easily influence the targetà audience and increase the interest among new, potential customers. Because the targeted audience relies on public means of transport while getting to work, it would be reasonable also to allocate some resources in small posters inside taxis and stickers including slogans on their sides. Since the company already has quite a well designed website, it would be useful to start advertising it elsewhere in the internet. To balance the radio advertising it would be a good idea to advertise the company on the radioââ¬â¢s website. The advantage of this is that many listeners frequently visit the website of the station they listen to and the target audience can be reached in two mediums simultaneously. In order to reach the target audience through national radio station, some kind of sponsorship may play an essential role in the campaign. Sponsoring a concert or a national event, would definitely be noticed through the media of national radio station. During the concert, symbols and logos of the company will be omnipresent and in that way, noticed by the target audience. a. Advertising Strategy Media: ââ¬â Local Radio Stations: since radio advertising is considerably cheap, it would be worth to invest in that kind of promoting the brand. It reaches the biggest amount of potential customers-the target audience, at the lowest cost. Because the audience targeted is considerably young, the best station to advertise would be a national radio station, but since the financial resources for the campaign are quite small, the efforts will have to concentrate on large local radio stations, where the cost of a campaign will be much smaller. The best time to promote the company in the radio would be early morning, when most of the target audience wake up to work, or listen to the radio while working. In addition to the radio campaign, it would be worthwhile to promote the company on the websites of the radio stations. As mentioned before, it is a great opportunity to raise the awareness of the target audience through two mediums at the same time at a reasonable cost. The cost of small banners at the websites of the radioà stations should not be high and will be an effective supplement for the radio campaign. ââ¬â Taxis: The reason for effectiveness of advertising the company on taxis is quite clear. The research shows that taxis spend more than 90% of their working time in town and city centers and because of that there is quite a big probability of the adverts displayed inside and on the sides being noticed by the target audience traveling to and from work. What is more, each taxi spends the average of 8 hours working in city centers, which provides the effectiveness of city billboards, which are much more expensive. With the budget available, the company will have a great opportunity to reach the city and town centers, where the target audience spends a lot of their time. ââ¬â General-interest magazines: because of quite a small financial budget of the company, it can not afford to develop an effective internet advertising campaign, which would be a great solution in that case. However, in order to boost the campaign, the company can make a use of the medium of general-interest magazines. Advertising in magazines, quite often read by the target audience such as The Spectator, The Business Magazine or The Economist, but also in more general interest magazines such as Marie Claire or Cosmopolitan, will constitute a great and effective way of reaching the segment targeted. The main advantage of magazine advertising is that the production quality is high and as a result a more compelling branding advert can be designed. b. Sponsorship -sponsorship may be defined as a commercial activity, whereby one party permits another an opportunity to exploit an association with a target audience in return for funds, services and resources(Fill, 2002). In order to get noticed in the national radio stations, or even on television, it would be useful to sponsor an event or a concert, which usually gains a lot of attention of young people and enables the opportunity to get noticed by them. As mentioned before, that medium will ensure that the company logosà and posters will also be noticed during the event as well as before it takes place, during commercials promoting it. 5. Report Summary The evaluation of the marketing communication plan is very important in the whole process of the campaign. It is essential not to forget to measure the degree to which each part of the marketing communications plan has contributed to successful development of the campaign. With such approach, each part will have to be assessed according to different characteristics in order to observe the effectiveness of the campaign. Since the campaign concentrates on advertising strategy and sponsorship mainly, it will be necessary to measure the degree to which these two marketing tools have contributed to the general success of the campaign. Bibliography: Coffee Republic PLC (2007) Coffee Republic Annual Report, Rubicon De Pelsmacker P., Guens M., Van de Bergh J (2001) Marketing Communications, Harlow: Pearson Education Limited Hashemi S. (2007), Anyone Can Do it: Building Coffee Republic from Our Kitchen Table ââ¬â 57 Real Life Laws on Entrepreneurship, Capstone Fill C. (2002) Marketing Communications: Contexts, Strategies and Applications, Harlow: Pearson Education Limited Fill C. (2007) Marketing communications : Engagements, Strategies and Practice, Harlow: Pearson Education Limited Pickton D., Broderick A (2005) Integrated Marketing Communications, Harlow: Pearson Education Limited
Thursday, January 9, 2020
Wednesday, January 1, 2020
Jackie Griffith Baseball Player, Manager, And Executive...
On November 20, 1869, a star was born. This star was the well known MLB pitcher Clark Griffith. Griffith was an astonishing baseball player, manager, and executive. He touched many hearts in the league and paved the way for many players. Griffith is to always been known as a pioneer that changed the game of baseball. Griffith had passion for baseball ever since he was a child. He had to tackle many obstacles including a chronic illness. Without letting the illness stop him, Griffith battled his way to the minor leagues where he started as a pitcher. Starting out he was quite clever and created his own technique using skillful control in pitching. This is where he was given the nickname ââ¬Å"Old Foxâ⬠. As a driven pitcher, Griffith did all he could to stay in the league. He was committed to his goals and passion for baseball. Griffith had a lot of vitality and rebounded from league to league. He lived paycheck to paycheck and did whatever it took to play baseball. Money got so tight that he performed in Wild West shows to increase his income in order to l ive a somewhat stable lifestyle. After struggling to stay afloat, Griffith got his big break. He met with executives Charles Comiskey and Ban Johnson where they changed his life for the better. Johnson had a goal in mind which involved challenging the National League. Griffithââ¬â¢s experience with poor pay in the league lit up a fire within him. The National League frowned up the idea to increase players pay. Griffith took this
Tuesday, December 24, 2019
Coping Methods in the Things They Carried Essay - 875 Words
1. How does Oââ¬â¢Brien use The Things They Carried to cope with the psychological impact of his experience in the war? In ââ¬Å"The Things They Carriedâ⬠Tim Oââ¬â¢Brien uses this story as a coping mechanism; to tell part of his stories and others that are fiction from the Vietnamese War. This is shown by using a fictions characterââ¬â¢s voice, deeper meaning in what soldierââ¬â¢s carried, motivation in decision making, telling a war story, becoming a new person and the outcome of a war in one person. Tim Oââ¬â¢ Brien uses a psychological approach to tell his sorrows, and some happiness from his stories from the war. Each part, each story is supposed to represent a deeper meaning on how Oââ¬â¢Brien dealt, and will deal with his past. In war, a way toâ⬠¦show more contentâ⬠¦20) Oââ¬â¢Brien tells how these young men were drafted which were constantly in fear, they wished to be there obliviously but war takes up all of oneââ¬â¢s attention; it played a big role in their life, changing their tactics, personality and becoming a new person. Oââ¬â¢Brien uses this to show the stressful moments in war where one has pressure to be alive and in this case to fit in with everyone else and feel part of something, in a lonely place such as the war. Telling a war story will be changed for everyone depending on their experience and the different wars they been to. In The Thing They Carried telling a true war story is different because Oââ¬â¢Brien says that it needs to be a heroic and noble and very specific ââ¬Å"In any war story, but especially a true one, itââ¬â¢s difficult to separate what happened from what seems to happen. What seems to happen becomes its own happening and has to be told that way. The angles of vision are skewedâ⬠(pg.67-68) it shows how Oââ¬â¢Brien wants to impress the audience with his stories that makes one wonder if it is real or not. He wants to sound heroic which makes part of the purpose of the story, his sideShow MoreRelatedThings They Carried ââ¬â Coping Mechanisms:1529 Words à |à 7 PagesThe Things They Carried ââ¬âCoping Mechanisms to Survive During the Vietnam war, soldiers were not exposed to the traditional coping mechanisms of our American society, as illustrated in Tim Obrien s The Things They Carried. These men were forced to discover and invent new ways to deal with the pressures of war, using only their resources while in the Vietnamese jungle. It was not possible for any soldier to carry many items or burdens with them, but if something was a necessity, a way wasRead MoreThe Effect Of War On Economy1547 Words à |à 7 Pagesother. 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Monday, December 16, 2019
The Host Chapter 48 Detained Free Essays
string(22) " panic from my voice\." The red and blue lights swirled in time with the sirenââ¬â¢s cry. Before the souls had come to this place, these lights and sounds had had only one meaning. The law, the keepers of the peace, the punishers of offenders. We will write a custom essay sample on The Host Chapter 48: Detained or any similar topic only for you Order Now Now, again, the flashing colors and angry noise had only one meaning. A very similar meaning. Still the keepers of the peace. Still the punishers. Seekers. It wasnââ¬â¢t as common a sight or sound as it had been before. The police force was only needed to help in cases of accidents or other emergencies, not to enforce laws. Most civil servants didnââ¬â¢t have vehicles with sirens, unless the vehicle was an ambulance or a fire truck. This low, sleek car behind us was not for any accident. This was a vehicle made for pursuit. Iââ¬â¢d never seen anything quite like it before, but I knew exactly what it meant. Jared was frozen, his foot still pushing down on the gas pedal. I could see that he was trying to find a solution, a way to outrun them in this decrepit van or a way to evade them-to hide our wide white profile in the low, gaunt brush of the desert-without leading them back to the rest. Without giving everyone away. We were so close to the others now. They slumbered, unawareâ⬠¦ When he gave up after two seconds of frantic thought, he exhaled. ââ¬Å"Iââ¬â¢m so sorry, Wanda,â⬠he whispered. ââ¬Å"I blew it.â⬠ââ¬Å"Jared?â⬠He reached for my hand and eased up on the gas. The car started to slow. ââ¬Å"Got your pill?â⬠he choked. ââ¬Å"Yes,â⬠I whispered. ââ¬Å"Can Mel hear me?â⬠Yes. The thought was a sob. ââ¬Å"Yes.â⬠My voice only barely escaped being a sob, too. ââ¬Å"I love you, Mel. Sorry.â⬠ââ¬Å"She loves you. More than anything.â⬠A short, aching silence. ââ¬Å"Wanda, Iâ⬠¦ I care about you, too. Youââ¬â¢re a good person, Wanda. You deserve better than what Iââ¬â¢ve given you. Better than this.â⬠He had something small, much too small to be so deadly, between his fingers. ââ¬Å"Wait,â⬠I gasped. He could not die. ââ¬Å"Wanda, we canââ¬â¢t take the chance. We canââ¬â¢t outrun them, not in this. If we try to run, a thousand of them will swarm after us. Think of Jamie.â⬠The van was slowing, drifting to the shoulder. ââ¬Å"Give me one try,â⬠I begged. I fumbled quickly for the pill in my pocket. I pinched it between my thumb and forefinger and held it up. ââ¬Å"Let me try to lie us out of this. Iââ¬â¢ll swallow it right away if anything goes wrong.â⬠ââ¬Å"Youââ¬â¢ll never lie your way past a Seeker!â⬠ââ¬Å"Let me try. Quick!â⬠I pulled off my seat belt and crouched be-side him, unfastening his. ââ¬Å"Switch with me. Fast, before theyââ¬â¢re close enough to see.â⬠ââ¬Å"Wanda -ââ¬Å" ââ¬Å"One try. Hurry!â⬠He was the best at split-second decisions. Smooth and fast, he was out of the driverââ¬â¢s seat and over my crouched body. I rolled up into his seat while he took mine. ââ¬Å"Seat belt,â⬠I ordered tersely. ââ¬Å"Close your eyes. Turn your head away.â⬠He did as I said. It was too dark to see it, but his new soft pink scar would be visible from this angle. I strapped my seat belt on and then leaned my head back. Lying with my body, that was the key. It was simply a matter of the right movements. Imitation. Like the actors on the TV program, only better. Like a human. ââ¬Å"Help me, Mel,â⬠I murmured. I canââ¬â¢t help you be a better soul, Wanda. But you can do this. Save him. I know you can. A better soul. I only had to be myself. It was late. I was tired. I wouldnââ¬â¢t have to act that part. I let my eyelids droop, let my body sag against the seat. Chagrin. I could do chagrin. I could feel it now. My mouth turned down into a sheepish grimace. The Seekersââ¬â¢ car did not park behind us, the way I could feel Mel expected. It stopped across the road, on the shoulder, facing the wrong way for that laneââ¬â¢s traffic flow. A dazzling light exploded through the window of the other car. I blinked into it, raising my hand to shade my face with deliberate slowness. Faintly, past the glare of the spotlight, I saw the gleam of my eyes bounce against the road as I looked down. A car door slammed. One set of footsteps made a pattern of low thuds as someone crossed the pavement. There was no sound of dirt or rocks, so the Seeker had emerged from the passenger side. Two of them, at least, but only one coming to interrogate me. This was a good sign, a sign of comfort and confidence. My glowing eyes were a talisman. A compass that could not fail-like the North Star, undoubtable. Lying with my body was not the key. Telling the truth with it was enough. I had something in common with the human baby in the park: nothing like me had ever existed before. The Seekerââ¬â¢s body blocked the light, and I could see again. It was a man. Probably middle-aged-his features conflicted with one another, making it hard to tell; his hair was all white, but his face was smooth and unwrinkled. He wore a T-shirt and shorts, a blocky gun clearly visible on his hip. One hand rested on the butt of the weapon. In his other hand was a dark flashlight. He didnââ¬â¢t turn it on. ââ¬Å"Having a problem, miss?â⬠he said when he was a few feet away. ââ¬Å"You were going much too fast for safety.â⬠His eyes were restless. They swiftly appraised my expression-which was, hopefully, sleepy-and then ran along the length of the van, darted into the darkness behind us, flashed forward to the stretch of highway ahead, lit by our headlights, and came back to my face. They repeated the course another time. He was anxious. This knowledge made my palms sweaty, but I tried to keep the panic from my voice. You read "The Host Chapter 48: Detained" in category "Essay examples" ââ¬Å"Iââ¬â¢m so sorry,â⬠I apologized in a loud whisper. I glanced at Jared, as if checking to see whether our words had woken him. ââ¬Å"I thinkâ⬠¦ well, I think I might have fallen asleep. I didnââ¬â¢t realize I was so tired.â⬠I tried to smile remorsefully. I could tell I sounded stiff, like the too-careful actors on the television. The Seekerââ¬â¢s eyes traced their route again, this time lingering on Jared. My heart jumped painfully against the inside of my ribs. I pinched the pill tighter. ââ¬Å"It was irresponsible for me to drive for so long without sleep,â⬠I said quickly, trying again to smile a little. ââ¬Å"I thought we could make it to Phoenix before I would need rest. Iââ¬â¢m very sorry.â⬠ââ¬Å"Whatââ¬â¢s your name, miss?â⬠His voice was not harsh, but neither was it warm. He kept it low, though, following my cue. ââ¬Å"Leaves Above,â⬠I said, using the name from the last hotel. Would he want to check my story? I might need someplace to refer him to. ââ¬Å"Upside-down Flower?â⬠he guessed. His eyes flickered around their course. ââ¬Å"Yes, I was.â⬠ââ¬Å"My partner, too. Were you on the island?â⬠ââ¬Å"No,â⬠I said quickly. ââ¬Å"The mainland. Between the great rivers.â⬠He nodded, perhaps a little disappointed. ââ¬Å"Should I go back to Tucson?â⬠I asked. ââ¬Å"I think Iââ¬â¢m quite awake now. Or maybe I should take a nap right here first -ââ¬Å" ââ¬Å"No!â⬠he interrupted me in a louder voice. I jumped, startled, and the little pill slipped from my fingers. It dropped to the metal floor with a faintly audible clink. I felt the blood drain from my face as though a plug had been pulled. ââ¬Å"Didnââ¬â¢t mean to startle you,â⬠he apologized quickly, his eyes repeating their restless circle. ââ¬Å"But you shouldnââ¬â¢t linger here.â⬠ââ¬Å"Why?â⬠I managed to whisper. My fingers twitched anxiously at the empty air. ââ¬Å"There was aâ⬠¦ disappearance recently.â⬠ââ¬Å"I donââ¬â¢t understand. A disappearance?â⬠ââ¬Å"It could have been an accidentâ⬠¦ but there might beâ⬠¦Ã¢â¬ He hesitated, unwilling to say the word. ââ¬Å"Humans may be in this area.â⬠ââ¬Å"Humans?â⬠I squeaked, too loud. He heard the fear in my voice and interpreted it the only way he could. ââ¬Å"Thereââ¬â¢s no proof of that, Leaves Above. No sightings or anything. Donââ¬â¢t be anxious. But you should proceed on to Phoenix without unnecessary delay.â⬠ââ¬Å"Of course. Or maybe Tucson? That would be closer.â⬠ââ¬Å"Thereââ¬â¢s no danger. You can continue with your plans.â⬠ââ¬Å"If youââ¬â¢re sure, Seekerâ⬠¦Ã¢â¬ ââ¬Å"Iââ¬â¢m quite sure. Just donââ¬â¢t go wandering off into the desert, Flower.â⬠He smiled. The expression warmed his face, making it kind. Just like all the other souls Iââ¬â¢d dealt with. He wasnââ¬â¢t anxious about me, but for me. He wasnââ¬â¢t listening for lies. And he probably wouldnââ¬â¢t recognize them if he was. Just another soul. ââ¬Å"I wasnââ¬â¢t planning on it.â⬠I smiled back at him. ââ¬Å"Iââ¬â¢ll be more careful. I know I couldnââ¬â¢t fall asleep now.â⬠I glanced at the desert out Jaredââ¬â¢s window with a wary expression, so the Seeker would think that fear was making me alert. My expression tensed into a taut mask as I caught sight of a pair of lights reflected in the side mirror. Jaredââ¬â¢s spine stiffened at the same time, but he held his pose. It looked too tight. My eyes darted back to the Seekerââ¬â¢s face. ââ¬Å"I can help with that,â⬠he said, still smiling but looking down now as he fumbled to remove something from his pocket. He hadnââ¬â¢t seen the change in my face. I tried to control the muscles in my cheeks, to make them relax, but I couldnââ¬â¢t concentrate hard enough to make it happen. In the rearview mirror, the headlights got closer. ââ¬Å"You should not use this often,â⬠the Seeker went on, searching the other pocket now. ââ¬Å"Itââ¬â¢s not harmful, of course, or the Healers wouldnââ¬â¢t have us give it out. But if you use it frequently, it will alter your sleep cyclesâ⬠¦ Ah, here it is. Awake.â⬠The lights slowed as they approached. Just drive by, I begged in my head. Donââ¬â¢t stop, donââ¬â¢t stop, donââ¬â¢t stop. Let it be Kyle at the wheel, Melanie added, thinking the words like a prayer. Donââ¬â¢t stop. Just drive. Donââ¬â¢t stop. Just drive. ââ¬Å"Miss?â⬠I blinked, trying to focus. ââ¬Å"Um, Awake?â⬠ââ¬Å"Just inhale this, Leaves Above.â⬠He had a thin white aerosol can in his hand. He sprayed a puff of mist into the air in front of my face. I leaned forward obediently and took a sniff, my eyes darting to the mirror at the same time. ââ¬Å"Itââ¬â¢s grapefruit scented,â⬠the Seeker said. ââ¬Å"Nice, donââ¬â¢t you think?â⬠ââ¬Å"Very nice.â⬠My brain was suddenly sharp, focused. The big moving truck slowed and then idled on the road be-hind us. No! Mel and I shouted together. I searched the dark floor for one half second, hoping against hope that the little pill would be visible. I couldnââ¬â¢t even make out my feet. The Seeker glanced absently at the truck and then waved it forward. I looked back at the truck, too, a forced smile on my face. I couldnââ¬â¢t see who was driving. My eyes reflected the headlights, shot out faint beams of their own. The truck hesitated. The Seeker waved again, more broadly this time. ââ¬Å"Go ahead,â⬠he muttered to himself. Drive! Drive! Drive! Beside me, Jaredââ¬â¢s hand was clenched in a fist. Slowly, the big truck shuddered into first gear and then inched forward through the space between the Seekerââ¬â¢s vehicle and ours. The Seekerââ¬â¢s spotlight outlined two silhouettes, two black profiles, both facing straight forward. The one in the driverââ¬â¢s seat had a crooked nose. Mel and I both exhaled in relief. ââ¬Å"How do you feel?â⬠ââ¬Å"Alert,â⬠I told the Seeker. ââ¬Å"It will wear off in about four hours.â⬠ââ¬Å"Thank you.â⬠The Seeker chuckled. ââ¬Å"Thank you, Leaves Above. When we saw you racing down the road, we thought we might have humans on our hands. I was sweating, but not from the heat!â⬠I shuddered. ââ¬Å"Donââ¬â¢t worry. Youââ¬â¢ll be perfectly fine. If youââ¬â¢d like, we can follow you to Phoenix.â⬠ââ¬Å"Iââ¬â¢m just fine. You donââ¬â¢t need to trouble yourself.â⬠ââ¬Å"It was nice to meet you. Iââ¬â¢ll be pleased when my shift is over, so that I can go home and tell my partner I met another green-first Flower. Sheââ¬â¢ll be so excited.â⬠ââ¬Å"Umâ⬠¦ tell her, Brightest sun, longest dayââ¬â¢ for me,â⬠I said, giving him the Earthly translation of the common greeting and farewell on the Flower Planet. ââ¬Å"Certainly. Have a pleasant journey.â⬠ââ¬Å"And you have a pleasant night.â⬠He stepped back, and the spotlight hit my eyes again. I blinked furiously. ââ¬Å"Cut it, Hank,â⬠the Seeker said, shading his eyes as he turned to walk toward the car. The night turned black again, and I forced another smile toward the invisible Seeker named Hank. I started the engine with shaking hands. The Seekers were faster. The little black car with the incongruous light bar atop it purred to life. It executed a sharp U-turn, and then the taillights were all I could see. They disappeared quickly into the night. I pulled back onto the road. My heart pumped the blood through my veins in hard little bursts. I could feel the fierce pulse throbbing through to my fingertips. ââ¬Å"Theyââ¬â¢re gone,â⬠I whispered through my suddenly chattering teeth. I heard Jared swallow. ââ¬Å"That wasâ⬠¦ close,â⬠he said. ââ¬Å"I thought Kyle was going to stop.â⬠ââ¬Å"Me, too.â⬠Neither of us could speak above a whisper. ââ¬Å"The Seeker bought it.â⬠His teeth were still clenched in anxiety. ââ¬Å"Yes.â⬠ââ¬Å"I wouldnââ¬â¢t have. Your acting hasnââ¬â¢t improved much.â⬠I shrugged. My body was so rigid, it all moved together. ââ¬Å"They canââ¬â¢t not believe me. What I amâ⬠¦ well, itââ¬â¢s something impossible. Something that shouldnââ¬â¢t exist.â⬠ââ¬Å"Something unbelievable,â⬠he agreed. ââ¬Å"Something wonderful.â⬠His praise thawed some of the ice in my stomach, in my veins. ââ¬Å"Seekers arenââ¬â¢t all that different from the rest of them,â⬠I murmured to myself. ââ¬Å"Nothing to be especially afraid of.â⬠He shook his head back and forth slowly. ââ¬Å"There really isnââ¬â¢t anything you canââ¬â¢t do, is there?â⬠I wasnââ¬â¢t sure how to respond to that. ââ¬Å"Having you with us is going to change everything,â⬠he continued under his breath, talking to himself now. I could feel how his words made Melanie sad, but she was not angry this time. She was resigned. You can help them. You can protect them better than I could. She sighed. The slow-moving taillights did not frighten me when they appeared on the road ahead. They were familiar, a relief. I sped up-just a little, still a few miles below the limit-to pass them. Jared pulled a flashlight out of the glove compartment. I understood what he was doing: reassurance. He held the light to his own eyes as we passed the cab of the truck. I looked past him, through the other window. Kyle nodded once at Jared and took a deep breath. Ian was leaning anxiously around him, his eyes focused on me. I waved once, and he grimaced. We were getting close to our hidden exit. ââ¬Å"Should I go all the way to Phoenix?â⬠Jared thought about it. ââ¬Å"No. They might see us on the way back and stop us again. I donââ¬â¢t think theyââ¬â¢re following. Theyââ¬â¢re focused on the road.â⬠ââ¬Å"No, they wonââ¬â¢t follow.â⬠I was sure of this. ââ¬Å"Letââ¬â¢s go home, then.â⬠ââ¬Å"Home,â⬠I agreed wholeheartedly. We killed the lights, and so did Kyle behind us. We would take both vehicles right to the caves and unload quickly so they could be hidden before morning. The little overhang by the entrance would not hide them from view. I rolled my eyes as I thought of the way into and out of the caves. The big mystery I hadnââ¬â¢t been able to solve for myself. Jeb was so tricky. Tricky-just like the directions heââ¬â¢d given Mel, the lines heââ¬â¢d carved onto the back of her photo album. They didnââ¬â¢t lead to his cave hideout at all. No, instead they made the person following them parade back and forth in front of his secret place, giving him ample opportunity to decide whether or not to extend an invitation inside. ââ¬Å"What do you think happened?â⬠Jared asked, interrupting my thoughts. ââ¬Å"What do you mean?â⬠ââ¬Å"The recent disappearance the Seeker mentioned.â⬠I stared ahead blankly. ââ¬Å"Wouldnââ¬â¢t that be me?â⬠ââ¬Å"I donââ¬â¢t think you would count as recent, Wanda. Besides, they werenââ¬â¢t watching the freeway before we left. Thatââ¬â¢s new. Theyââ¬â¢re looking for us. Here.â⬠His eyes narrowed, while mine widened. ââ¬Å"What have they been doing?â⬠Jared suddenly exploded, slapping his hand loudly against the dashboard. I jumped. ââ¬Å"You think Jeb and the others did something?â⬠He didnââ¬â¢t answer me; he just stared out across the star-bright desert with furious eyes. I didnââ¬â¢t understand. Why would the Seekers be looking for humans just because someone had disappeared in the desert? Accidents did happen. Why would they jump to that particular conclusion? And why was Jared angry? Our family in the caves wouldnââ¬â¢t do anything to draw attention to themselves. They knew better than that. They wouldnââ¬â¢t go outside unless there was an emergency of some kind. Or something they felt was urgent. Necessary. Had Doc and Jeb been taking advantage of my absence? Jeb had only agreed to stop slaughtering people and souls while I was under the same roof. Was this their compromise? ââ¬Å"You okay?â⬠Jared asked. My throat was too thick to answer. I shook my head. Tears streamed down my cheeks and fell from my chin to my lap. ââ¬Å"Maybe Iââ¬â¢d better drive.â⬠I shook my head again. I could see well enough. He didnââ¬â¢t argue with me. I was still crying silently when we got to the little mountain that hid our vast cave system. It was actually just a hill-an insignificant outcropping of volcanic rock, like so many others, sparsely decorated with spindly creosote and flat-bladed prickly pears. The thousands of tiny vents were invisible, lost in the jumble of loose purple rocks. Somewhere, smoke would be rising, black on black. I got out of the van and leaned against the door, wiping my eyes. Jared came to stand beside me. He hesitated, then put a hand on my shoulder. ââ¬Å"Sorry. I didnââ¬â¢t know they were planning this. I had no idea. They shouldnââ¬â¢t haveâ⬠¦Ã¢â¬ But he only thought that because theyââ¬â¢d somehow gotten caught. The moving truck rumbled to a stop behind us. Two doors slammed shut, and then feet were running toward us. ââ¬Å"What happened?â⬠Kyle demanded, there first. Ian was right behind him. He took one look at my expression, at the tears still running down my cheeks, at Jaredââ¬â¢s hand on my shoulder, and then rushed forward and threw his arms around me. He pulled me into his chest. I didnââ¬â¢t know why this made me cry harder. I clung to him while my tears leaked onto his shirt. ââ¬Å"Itââ¬â¢s okay. You did great. Itââ¬â¢s over.â⬠ââ¬Å"Seekerââ¬â¢s not the problem, Ian,â⬠Jared said, voice strained, his hand still touching me, though he had to lean forward to preserve that point of contact. ââ¬Å"Huh?â⬠ââ¬Å"They were watching the road for a reason. Sounds like Docââ¬â¢s beenâ⬠¦ working in our absence.â⬠I shuddered, and for a moment, it seemed like I could taste silver blood in the back of my throat. ââ¬Å"Why, those -!â⬠Ianââ¬â¢s fury robbed him of speech. He couldnââ¬â¢t finish his sentence. ââ¬Å"Nice,â⬠Kyle said in a disgusted tone. ââ¬Å"Idiots. Weââ¬â¢re gone for a few weeks, and theyââ¬â¢ve got the Seekers on patrol. They could have just asked us to -ââ¬Å" ââ¬Å"Shut up, Kyle,â⬠Jared said harshly. ââ¬Å"Thatââ¬â¢s neither here nor there at the moment. Weââ¬â¢ve got to get this all unloaded fast. Who knows how many are watching for us? Letââ¬â¢s grab a load and then get some more hands.â⬠I shook Ian off so that I could help. The tears did not stop running. Ian stayed close to my side, taking the heavy flat of canned soup I picked up and replacing it with a big but light box of pasta. We started down the steep pathway in, Jared leading. The utter blackness did not bother me. I still didnââ¬â¢t know this path well, but it wasnââ¬â¢t difficult. Straight down, then straight up. We were halfway there when a familiar voice called out from a distance. It echoed down the tunnel, fracturing. ââ¬Å"Theyââ¬â¢re backâ⬠¦ ackâ⬠¦ back!â⬠Jamie was shouting. I tried to dry my tears on my shoulder, but I couldnââ¬â¢t get them all. A blue light approached, bouncing as the carrier ran. Then Jamie bounded into view. His face threw me. I was trying to compose myself to greet him, assuming he would be joyful and not wanting to upset him. But Jamie was already upset. His face was white and tense, his eyes rimmed in red. His dirty cheeks had rivulets through the dust there, tracks made by tears. ââ¬Å"Jamie?â⬠Jared and I said together, dropping our boxes to the floor. Jamie ran straight for me and threw his arms around my waist. ââ¬Å"Oh, Wanda! Oh, Jared!â⬠he sobbed. ââ¬Å"Wes is dead! Heââ¬â¢s dead! The Seeker killed him!â⬠How to cite The Host Chapter 48: Detained, Essay examples
Sunday, December 8, 2019
Green Mountain Coffee Roasters free essay sample
This one of the reason why are the Green Mountain coffees is different from those of other specialty coffee companies. On the other hand, Keurig also gives Green Mountain access to the office and one-cup segment. iii. High Distribution GMCR flushes nitrogen into its packaged coffee and employ one-way value bag packaging technology that provides a minimum shelf life of six months for the company coffee as customer is able to retain the freshness of the coffee in the package. This in turn, allows GMCR to expand itââ¬â¢s distribution, without any worries about compromised quality. v. Socially Responsible Business Practices GMCR is a supporter of social and environmental causes, and being listed in the ââ¬Å"100 Best Corporate Citizensâ⬠and ââ¬Å"The Worldââ¬â¢s Most Socially Responsible Companiesâ⬠lists. This acts as a bonus to the companyââ¬â¢s outlook and reputation. v. Widely Available GMCRââ¬â¢s products are widely available in the market. Assume that in China the only way to get Green Mountain Coffee is via their website. Based on this assumption, how well does Green Mountain provide the consumer with form, time, place and ownership utility? (40 marks) 2. Give a few examples for each of the following types of competition faced by Green Mountain: direct competition, and competition among substitute goods. (20 marks) 3. Describe how two major economic factor changes might affect Green Mountainââ¬â¢s marketing decisions. Explain each fully. (20 marks) 4. Discuss and explain whether Green Mountain has fulfilled each of the four levels of the social responsibility pyramid. (20 marks)
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